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Market Researcher |
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"Market researchers collect and analyse information to assist in marketing and determine whether a demand exists for a particular product or service." |
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Market researchers may perform the following tasks:
- design questionnaires and select sample groups to survey
- collect facts from sources such as company records showing the total volume of sales, or from government statistics and information such as population census data
- arrange and analyse collected information
- interpret and predict current and future consumer trends, such as changes in tastes and lifestyles
- write reports on the results of the research activities
- discuss with clients their information needs
- identify specific consumer markets for clients.
Market researchers may specialise as a:
Market Research Analyst who determines the market for new products, develops advertising strategies and evaluates the best business sites for various types of commercial enterprises.
Market Research Interviewer who assists market researchers by collecting information by speaking with people face-to-face or over the telephone, and recording (on questionnaires or in reports) the answers or details given by interviewees about the market research subject.
Market researchers may have to work in the evenings or on weekends.
Personal Requirements:
- able to analyse and interpret information
- enjoy statistics and computers
- good interpersonal skills
- good communication skills.
Graduates develop generic skills in:
- Written expression
- Capacity to analyse and interpret in a dispassionate and objective manner
- Critical thinking
- Knowledge application
- Problem solving
- Computer literacy
- Conceptual ability
- Creative self expression
- Decision making
- Data aquisition and analysis
- Communication
- Research techniques
- Marshalling facts in support of arguments
- Personal growth/critical self awareness
- Understanding of cultural differences
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For further information...
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