Professor of Marketing
| Contact Campus | Sandy Bay Campus |
| Telephone | +61 3 6226 7432 |
| Fax | +61 3 6226 7390 |
| Aron.Ocass@utas.edu.au |
Professor Aron O'Cass is Professor of Marketing at the University of Tasmania's School of Management. He holds a Bachelor of Commerce, majoring in Marketing, a Master of Business, majoring in marketing, and a PhD in Consumer Behaviour. Professor O'Cass has published over 200 research papers on issues related to innovation, especially product and service innovation, branding, consumer behaviour, political marketing, export marketing, fashion, organisational learning and sustainable competitive advanctage, and numerous other issues. His publications appear in journals such as the Journal of Business Research, British Journal of Management, European Journal of Marketing, Industrial Marketing Management, Journal of Economic Psychology, Journal of Product & Brand Management, Journal of Vacation Marketing, Journal of Advertising and the Journal of Consumer Behaviour, and others.