Australian Innovation Research Centre

Aron O'Cass

Professor Aron O'Cass

Professor of Marketing

Aron O'Cass

Contact Details

Contact Campus Sandy Bay Campus
Telephone +61 3 6226 7432
Fax +61 3 6226 7390

General Responsibilities

Professor Aron O'Cass is Professor of Marketing at the University of Tasmania's School of Management.  He holds a Bachelor of Commerce, majoring in Marketing, a Master of Business, majoring in marketing, and a PhD in Consumer Behaviour.  Professor O'Cass has published over 200 research papers on issues related to innovation, especially product and service innovation, branding, consumer behaviour, political marketing, export marketing, fashion, organisational learning and sustainable competitive advanctage, and numerous other issues.  His publications appear in journals such as the Journal of Business Research, British Journal of Management, European Journal of Marketing, Industrial Marketing Management, Journal of Economic Psychology, Journal of Product & Brand Management, Journal of Vacation Marketing, Journal of Advertising and the Journal of Consumer Behaviour, and others.