Dr Ben Wills
|Contact Campus||Sandy Bay Campus|
|Telephone||+61 3 6226 1970|
|Fax||+61 3 6226 7390|
Dr Ben Wills is employed as a Research Fellow in Innovative Business Models at AIRC. Ben's core research responsibilities relate to the ARC Industrial Transformation project Pathways to Market. Working as part of an interdisciplinary team, Ben is exploring how the use of novel information collection and sharing technologies can lead to more financially sustainable business models within high value Tasmanian agri-food chains. Ben also has a research interest in how social enterprise business models drive sustainable food system innovations.
Ben holds a PhD in Management (2014), Bachelor of Arts Honours in Human Geography (2007) and Bachelor of Economics (2006) from the University of Tasmania. Ben's PhD research investigated how the emergence of e-commerce dependent business models within the local/organic food sector is affecting consumer access to particular food product quality attributes.
In addition to academic research, Ben co-founded Tasmania's largest retail food co-operative, Source Community Wholefoods, and has worked as a consultant on a number of local food system development projects in Australia and the United Kingdom.