Brand Guidelines

Applying our brand

Within this section, you'll find information on how to apply our brand across everything from advertising to signatures, stationery and advertising.

The goal of our visual identity system is to create a widely recognised, positive image of the university. The most important principles in achieving this are: consistency, frequency and repetition over time. Therefore, despite various personal preferences among our users, it is critical that the brand elements are applied consistently, and that the we limit the number and type of variations in use. In each section we give example applications; if you would like us to add examples from your specific area, please let us know.

These identity applications, however, are a guide. We are an evolving University and the standards also offer flexibility in some cases. Some areas have unique communication needs (e.g., co-branding issues) that can be addressed on a case-by-case basis. If you have any questions or concerns, please contact the Marketing team by email at marketing.office@utas.edu.au.