Applying our brand
To view our visual identity system detailing logo, typography, and graphics usage, please download our Brand Guidelines (PDF 6.5 MB).
Within this section, you'll find information on how to apply our brand across all materials — including all advertising, signatures, and stationery.
- Brochures, reports, publications
- Electronic signatures
- Promotional items, including uniforms and clothing
- Stationery, including business cards
The goal of our visual identity system is to create a widely recognised, positive image of the University. The most important principles in achieving this are: consistency, frequency, and repetition over time. Therefore, despite various personal preferences among our users, it is critical that the brand elements are applied consistently, and that the we limit the number and type of variations in use. In each section we give example applications; if you would like us to add examples from your specific area, please let us know.
These identity applications, however, are a guide. We are an evolving University and the standards also offer flexibility in some cases. Some areas have unique communication needs (e.g., co-branding issues) that can be addressed on a case-by-case basis. If you have any questions or concerns, please contact the Marketing Office.