Brand Guidelines


Our imagery

Photography and imagery are key tools for showing our diverse and dynamic community. Our imagery captures the University and connects with people in ways that words cannot. What we say describes what we're doing to challenge convention and shape the future - our imagery shows it.

Introducing the Thinkers Triangle - the new shape of Tasmania

Flame triangle

The Thinkers triangle is an iconic graphic device that represents the shape of Tasmania. It is a core element of the visual identity that helps bring the brand idea of Challenging Thinkers to life.

It provides a window into the University that challenges thinking by providing thought-provoking, outgoing, compelling and vibrant imagery alongside the tradition of the University logo.

The brand guidelines provide specific advice on how to use the Thinkers Triangle.


Still Life 1

Still life 2

Still Life 3

Our photography style is confident, strong and vibrant. We use natural light wherever possible, and light is often used as an active element in our photography.

Portraits of students and staff are confident. People play a key role in defining the subject matter of our imagery. Finding the personal element in our stories help us connect to our audience in a powerful way. Still life shots - whether facilities, lab details or project details can and should be used in a supporting role.

The University has an extensive range of photographic images for use in publications, advertising and on the University  website. An image library is under development, with a view to providing an online tool for staff to access, view and download photographs from an extensive catalogue.

As an interim measure, University staff seeking images for use in promotional collateral can direct enquiries to

Permission to use photographs

Staff should be mindful of copyright issues and permissions pertaining to the use of photographs in any University promotional material and publications.

Photographs that are not owned by the University must not be used in any promotional material, publications or advertisement, unless the University has received written permission from the copyright owner (in some cases the copyright owner may be the photographer). The written permission can be in the form of email, fax or letter*.

Further information relating to the Australian Copyright Act 1968 can be obtained from the Australian Copyright Council.

When taking or arranging photographs with people included, personal consent form/s must be completed*.

* Original copies of the University Personal Consent Form and/or any photographer permission advice should be held on file within the relevant organisational unit. A scanned electronic version of the form should be saved onto HPRM (the University's record information management system). For those units that do not operate or access HPRM, the scanned electronic version of the form should be emailed to Forms should be emailed individually, rather than in bulk, for effective retrieval purposes.