University of Tasmania researcher Associate Professor Martin Grimmer has been recognised with a national award for his work into voter reaction and understanding.
The Deputy Dean of the Tasmanian School of Business and Economics along with Doctor Dennis Grube, (formerly of the University’s Institute for the Study of Social Change and now at the University of Cambridge) received the Best Overall Paper Award at the 2016 Australian and New Zealand Academy of Management (ANZAM) Conference, held at the Queensland University of Technology in Brisbane.
Their paper Political Branding: A Consumer Perspective on Australian Political Parties beat over 460 referred paper submissions to the conference.
The cross-disciplinary research, which combines consumer behaviour with political science, pioneered a mixed-method approach to understanding how voters, as consumers, react to political party brands.
“This is a very pleasing award,” said Associate Professor Grimmer.
“It is also an important recognition of the quality and standing of the research being produced in the TSBE.”
The award was presented by the President of ANZAM at the Conference Excellence Awards ceremony.