Marketing academic achieves top award
A leading marketing professor has been awarded the highly coveted ANZMAC (Australian & New Zealand Marketing Academy) Distinguished Fellow Award.
Professor Aron O'Cass was recognised for his continuous research efforts in marketing which has seen him as chief investigator on competitive grants valued at more than $5 million dollars.
He is currently the most highly cited marketing academic in the Australasian region, publishing over 120 journal articles.
He supervises PhD students and serves on 10 editorial boards across different journal articles.
Professor O'Cass is currently Chair of Marketing at the University's Tasmanian School of Business & Economics.
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