University of Tasmania, Australia

Assoc/Prof Martin Grimmer

Deputy Dean

BSc (Hons), MPsychOrg (Qld), PhD (Tas)

Contact Details

Contact Campus	Sandy Bay Campus
Building	Faculty of Business, Commerce Building
Room Reference	215
Telephone	+61 3 6226 2824
Fax	+61 3 6226 2170
Email	Martin.Grimmer@utas.edu.au

Teaching Responsibilities

Martin's teaching has covered the areas of HR and marketing, as well as organisational psychology. He has taught at the undergraduate level, and the postgraduate level in the MBA program in the Faculty of Business, and conducted training for a range of government and business organisations. His current teaching focuses on consumer behaviour. He has been a co-author of the leading Australian consumer behaviour textbook (Quester et al, 2007), and in 2005 received a Teaching Merit Certificate at UTAS for this subject. Martin also teaches research methods and data analysis.

Publications

• Bingham, T & Grimmer, M, 2010, 'The effect of perceived company environmental performance on consumer purchase intentions.', ANZAM - The Australian & New Zealand Academy of Mangaement 2010, Adelaide, Australia.
• Woolley, M & Grimmer, M, 2010, 'Consumer attitudes towards green marking messages: Environmental versus personal benefits.', ANZAM - The Australian & New Zealand Academy of Management 2010, Adelaide, Australia.
• Grimmer, MR & Webber, C, 2008, 'Age, identity and materialism: A generational comparison.', ANZMAC - The Australian & New Zealand Marketing Academy 2008 - Shifting Focus from the Mainstream to the Offbeat, Sydney, Australia.
• Grimmer, MR & Oddy, M, 2007, 'Violation of the psychological contract: The mediating effect of relational versus transactional beliefs.', Australian Journal of Management, 32 (1), pgs. 153-175.
• Hanson, DJ & Grimmer, MR, 2007, 'The mix of qualitative and quantitative research in major marketing journals, 1993-2002.', European Journal of Marketing, 41 (1/2), pgs. 58-70.

Full Publication List

Achievements

Martin began his academic career in 1987 in Queensland. He has taught at the University of Queensland and Griffith University in Brisbane. At Griffith University, Martin was one of the founding members of the School of Applied Psychology. He was also a partner in an organisational consultancy business and worked as an industrial/organisational psychologist. Since joining the School of Management at UTAS, Martin has worked in the areas of human resources (HR) and marketing, and now concentrates on consumer behaviour. He has served as both Deputy Head and Head of the School of Management, and as Dean of the Faculty of Business.

Research Interests

Martin's research interests and activities cover a range of areas in both the HR and marketing fields. He has conducted research into aspects of the employment relationship for professional/managerial employees as embodied in the notion of the ‘psychological contract’. He has also conducted research into employment selection, specifically the use of biographical data as a predictor of job turnover. Martin has maintained an interest in research methodologies, and has published papers on trends in the use of qualitative methods.

Martin's current research focuses on the area of pro-social, and specifically pro-environmental, consumer behaviour. He is conducting research into the effect of corporate reputation and green marketing communications on consumer purchase behaviour, and the extent to which any such effects are moderated by product factors such as price and consumer factors such as environmental involvement. He is also interested in consumer attitude change and the measurement of environmental concern.

Currently he is also conducting research into consumer behaviour and identity, with specific reference to age cohorts.