University of Tasmania, Australia

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Master of Marketing

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Course Code: C7F

Location: Hobart

Duration: 1 year full-time. Part -time available*.
*Part-time studies are not available to international students.

Intake: February, July

Entry Requirements: Academic entry requirements: Australian Bachelor degree or equivalent.
Alternative entry: Non-graduates with three years relevant work experience

Additional Pre-requisites Nil

Description

The Master of Marketing is designed to enhance professional skills in marketing and business management.  The course emphasises how the best practical approaches to marketing giving students a comprehensive understanding of marketing theory and its practical application. Emphasis is placed on the 'best practice' approaches to marketing in the global context.

Students are required to successfully complete eight core units:

  • BEA681 Data and Business Decision Making
  • BFA582 Financial Reporting and Analysis   
  • BFA682 Law for Managers
  • BMA584 Marketing Management   
  • BMA600 Buyer Behaviour           
  • BMA785 International Marketing
  • BMA791 Services Marketing
  • BMA799 Strategic Management
Graduate studies have an important place in management development. They offer individuals aspiring to either general management or senior functional management roles, the opportunity to develop competencies relevant to the effective management of enterprises. This course aims to provide participants with the knowledge and skills required to practise as a marketing manager in any context. Completion of this course will assist students in obtaining membership to the Australian Marketing Institute.

Successfully completed postgraduate units in other courses at the University of Tasmania or another approved tertiary institution may be credited towards the degree. Credit is also available for some qualifications attained through professional bodies, where these have been assessed as equivalent to postgraduate study. For example, ADMA’s Digital Marketing Certificate. Please apply for credit at the time of application for admission.