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Master of Marketing (Specialisation)

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Course Code: C7J

Location: Hobart

Duration: 2 years full-time. Part -time available*.
*Part-time studies are not available to international students.

Intake: February, July

Entry Requirements: Academic entry requirements: Australian Bachelor degree or equivalent.
Alternative entry: Successful completion of the UTAS Graduate Certificate in Marketing or the Master of Marketing, or equivalent.

Additional Pre-requisites Nil

Description

The Master of Marketing is designed to enhance professional skills in marketing and business management.  The course emphasises how the best practical approaches to marketing giving students a comprehensive understanding of marketing theory and its practical application. Emphasis is placed on the 'best practice' approaches to marketing in the global context.

Students are able to combine core studies in marketing with another field of study by completing a specialisation. Specialisations include: Corporate Governance, Human Resource Management, Information Systems, International Business, Journalism and Media Studies, Marketing, Business Management, and International Relations.

Students are required to successfully complete 12 core units and four units from the selected specialisation:

Core units

  • BEA681 Data and Business Decision Making
  • BFA582 Financial Reporting and Analysis
  • BFA682 Law for Managers
  • BMA584 Marketing Management
  • BMA600 Buyer Behaviour
  • BMA785 International Marketing
  • BMA791 Services Marketing
  • BMA799 Strategic Management
  • LAW663 International Trade Law
  • BEA683 Economics for Managers
  • BFA772 Finance for Managers
  • BMA774 International Business Management

Specialisations

Please click below to see the schedule of units offered for the specialisations.

Master of Marketing (Specialisation) – specialisation units

Successfully completed postgraduate units in other courses at the University of Tasmania or another approved tertiary institution may be credited towards the degree. Credit is also available for some qualifications attained through professional bodies, where these have been assessed as equivalent to postgraduate study. For example, ADMA’s Digital Marketing Certificate. Please apply for credit at the time of application for admission.