Courses & Units

Festivals and Events Management BMA236

Introduction

Festivals and events play a major role in our society, by uniting people and stimulating visitation to tourism destinations. The skills needed to manage successful events are wide-reaching, as they involve: consideration of the broader environment within which special events and festivals are located; marketing and coordination skills; an understanding of the events' relationship with the destination and the broader tourism industry; and consideration of the events' direct and indirect economic, social and cultural impacts. This unit aims to equip students with knowledge about events management, and how events relate to the wider tourism and leisure industries. The unit will include local, national and global dimensions of the events sector, and help students comprehend the scale and impact of events and the organisations that manage them.

Summary

Unit name Festivals and Events Management
Unit code BMA236
Credit points 12.5
Faculty/School Tasmanian School of Business & Economics (TSBE)
TSBE
Discipline Management
Coordinator

Dr Clayton Hawkins

Teaching staff

Dr Clayton Hawkins

Level Intermediate
Available as student elective? Yes
Breadth Unit? No

Availability

This unit is currently unavailable.

Note

Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

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TNE Program units special approval requirements.

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2016 are indicative and subject to change. Finalised census dates for 2016 will be available from the 1st October 2015.

About Census Dates

Fees

Domestic

Band Field of Education
3 080700

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.

Requisites

Prerequisites

50 credit points in Introductory level units

Teaching

Teaching Pattern

Online (MyLO) modules and two compulsory full day workshops on the 29th & 30th of November 9am-4:30pm. Students can elect to attend in Hobart or in Burnie.

Assessment

Please check the unit outline for details.

TimetableView the lecture timetable | View the full unit timetable

Textbooks

Required

Wrathall, J. & Gee, A. (2011) Event Management: Theory and Practice, McGraw Hill, Sydney.

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.