Courses & Units

Festivals and Events Management BMA236


Festivals and events play a major role in our society, by uniting people and stimulating visitation to tourism destinations. The skills needed to manage successful events are wide-reaching, as they involve: consideration of the broader environment within which special events and festivals are located; marketing and coordination skills; an understanding of the events' relationship with the destination and the broader tourism industry; and consideration of the events' direct and indirect economic, social and cultural impacts. This unit aims to equip students with knowledge about events management, and how events relate to the wider tourism and leisure industries. The unit will include local, national and global dimensions of the events sector, and help students comprehend the scale and impact of events and the organisations that manage them.


Unit name Festivals and Events Management
Unit code BMA236
Credit points 12.5
Faculty/School Tasmanian School of Business & Economics (TSBE)
Discipline Management

Dr Clayton Hawkins

Teaching staff

Dr Clayton Hawkins

Level Intermediate
Available as student elective? Yes
Breadth Unit? No


This unit is currently unavailable.


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Band Field of Education
3 080700

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50 credit points in Introductory level units


Teaching Pattern

Online (MyLO) modules and two compulsory full day workshops on the 29th & 30th of November 9am-4:30pm. Students can elect to attend in Hobart or in Burnie.


Please check the unit outline for details.

TimetableView the lecture timetable | View the full unit timetable



Wrathall, J. & Gee, A. (2011) Event Management: Theory and Practice, McGraw Hill, Sydney.

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