Courses & Units

Principles of Marketing BMA251

Note:

Students enrolling in the Management major should enrol in this unit rather than BMA151.

Introduction

This unit provides the theory base of marketing by developing in students: the ability to describe the key concepts and principles of marketing; an understanding of the marketplace; an understanding of the components of the marketing mix; and the ability to identify the role of marketing in the organisation and in society.

Summary

Unit name Principles of Marketing
Unit code BMA251
Credit points 12.5
Faculty/School Tasmanian School of Business & Economics (TSBE)
TSBE
Discipline Management
Coordinator

Dr Linda French

Teaching staff

Dr Linda French & Mr Tim Millbank

Level Intermediate
Available as student elective? Yes
Breadth Unit? No

Availability

This unit is currently unavailable.

Note

Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

Special approval is required for enrolment into TNE Program units.

TNE Program units special approval requirements.

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2016 are indicative and subject to change. Finalised census dates for 2016 will be available from the 1st October 2015.

About Census Dates

Fees

Domestic

Band Field of Education
3 080505

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.

Requisites

Mutual Exclusions

You cannot enrol in this unit as well as the following:

BMA151, BMA109

Teaching

Teaching Pattern

Attending: involves a mix of lectures, tutorials, and online activities.

Assessment

Please check the unit outline for details.

TimetableView the lecture timetable | View the full unit timetable

Textbooks

Required

Information about any textbook requirements will be made available.

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.