Start-ups are identified as the sources of technological innovations and major contributors to any economy system. At the same time these entrepreneurial firms experience high failure rates worldwide. To a large extent the high failure rates are explained by a lack of marketing understanding in start-ups. In the past decade an advanced view has emerged highlighting marketing as a complementary discipline to entrepreneurship to help strengthening the capabilities of the start-ups. Comparing to on-going large businesses, start-ups may encounter different issues in marketing, take different approaches to establish relationships with industrial customers, and apply different marketing strategies at the start-up stage.
This unit explores the concepts and principals underpinning entrepreneurial marketing. This unit will develop students’ knowledge of entrepreneurial marketing in business to business and business to consumer sectors. It will develop students’ knowledge and skills to understand, analyse and apply theory and principles of entrepreneurial marketing to build relationships and effectively target customers with novel products and services.
|Unit name||Entrepreneurial Marketing|
|Faculty/School||Tasmanian School of Business & Economics (TSBE)
|Discipline||Tasmanian School of Business & Economics|
Dr Hormoz Ahmadi
Dr Hormoz Ahmadi
|Available as student elective?||Yes|
|Location||Study period||Attendance options||Available to|
- International students
- Domestic students
Units are offered as On-campus where the majority of teaching will occur at the campus identified. Units offered Off-campus generally have no requirement for attendance at a physical university campus unless the unit has practical or fieldwork components*: the campus indicated for an Off-Campus unit is the one at which teaching is administered from.
*Please read the Unit Introduction in the Course and Unit Handbook for attendance requirements for units offered in Off-campus mode.
|Study Period||Start date||Census date||WW date||End date|
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Unit census dates currently displaying for 2017 are indicative and subject to change. Finalised census dates for 2017 will be available from the 1st October 2016.
|Band||CSP Student Contribution||Full Fee Paying (domestic)||Field of Education|
|3||2017: $1,324.00||2017: $3,200.00||080505|
Fees for next year will be published in October. The fees above only apply for the year shown.
Please note: international students should refer to this page to get an indicative course cost.
In Class Individual Activities – 20%
|Timetable||View the lecture timetable | View the full unit timetable|
Please see the unit outline for details.
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