Courses & Units

Strategic Entrepreneurship BAA539



According to the Global Economic Monitor Survey (2014), approximately 13% of the adult population in Australia is involved in either starting or managing a new business. (This percentage varies dramatically across different country contexts; see Many other individuals are actively contemplating creating a start-up, and still others work for small firms. Moreover, even rank and file managers are increasingly asked to act like entrepreneurs. Sometimes such activity occurs within existing companies or institutions, in which case it is dubbed intrapreneurship. Clearly, the profile of entrepreneurship and entrepreneurs has never been higher. In many ways, they are modern day heroes. Further, institutional changes have made it easier for everyone, especially young entrepreneurs to venture out on their own.

Strategic Entrepreneurship will provide a strategic perspective on starting a business. The unit adopts the perspective of the entrepreneur or general manager, rather than a specialist in a particular field of business. The first half of the unit focuses on developing students’ knowledge and skills to understand, analyse and apply theory about how to identify/create and evaluate business opportunities within a competitive context, with limited resources, and under uncertainty. The second half assumes that an opportunity has been identified, and the unit provides theoretical lenses to shed light on the challenges of exploiting the opportunity under these conditions and creating an entrepreneurial organization poised for sustainable competitive advantage. Our perspective is illuminated by the discussion of real entrepreneurship cases from around the world.   This unit also draws upon work-integrated learning where students will study the processes of opportunity identification, evaluation, and exploitation in projects with actual start-ups. Work-integrated learning is extremely important, since entrepreneurship (like most activities) is most effectively learned by engaging actively in it.


Unit name Strategic Entrepreneurship
Unit code BAA539
Credit points 12.5
Faculty/School Tasmanian School of Business & Economics (TSBE)
Discipline Tasmanian School of Business & Economics

Professor Elaine Mosakowski

Teaching staff

Professor Elaine Mosakowski

Level Postgraduate
Available as student elective? Yes
Breadth Unit? No


Location Study period Attendance options Available to
Hobart Semester 2 On-Campus International Domestic


International students
Domestic students

Units are offered as On-campus where the majority of teaching will occur at the campus identified.  Units offered Off-campus generally have no requirement for attendance at a physical university campus unless the unit has practical or fieldwork components*:  the campus indicated for an Off-Campus unit is the one at which teaching is administered from.

*Please read the Unit Introduction in the Course and Unit Handbook for attendance requirements for units offered in Off-campus mode.

Key Dates

Study Period Start date Census date WW date End date
Semester 2 17/7/2017 10/8/2017 4/9/2017 20/10/2017

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2017 are indicative and subject to change. Finalised census dates for 2017 will be available from the 1st October 2016.

About Census Dates

Learning Outcomes



Band CSP Student Contribution Full Fee Paying (domestic) Field of Education
3 2017: $1,324.00 2017: $3,200.00 080301

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.


Teaching Pattern

Weekly Workshops


In Class Individual Activities – 35%
Group Presentation – 25%
Group Report – 40%

TimetableView the lecture timetable | View the full unit timetable



Please see the unit outline for details.

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