Courses & Units

Venture Project B - Opportunity Analysis BAA614


In Venture Project A, students conducted a situation analysis. In this unit you will undertake a project (or a set of tasks) with a start-up or a new venture in an existing company, in order to further build skills for describing, understanding, and assessing the decisions and practices of new ventures while conducting an opportunity analysis. This project will be oriented in public, private or not-for-profit sector in Tasmania. You will be assigned to a group of students and a Project Mentor from within the organisation.

For this project, you need to develop and defend a proposal. The report comprises a proposal for the start-up or the new venture with which you have been working. In the proposal you need to conduct a thorough opportunity analysis and evaluation for the new venture or start-up and outline the main areas for pivoting the definition of the opportunity and for exploiting the opportunity. Within the report you need to use both the data you collect from the start-up as well as external data sources (e.g. library databases) and the business management and entrepreneurship literature.


Unit name Venture Project B - Opportunity Analysis
Unit code BAA614
Credit points 12.5
Faculty/School Tasmanian School of Business & Economics (TSBE)
Discipline Tasmanian School of Business & Economics

Dr Rob Hecker

Teaching staff

Dr Rob Hecker

Level Postgraduate
Available as student elective? No
Breadth Unit? No


This unit is currently unavailable.


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Teaching Pattern

Fortnightly workshop


Online Reflective Journal 10%
Mentor Assessment 15%
Peer Review 15%
Group Presentation 20%
Final Report 40%

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