Courses & Units

Entrepreneurial Finance and Risk Management BAA746


Start-ups are identified as the sources of technological innovations and major contributors to any economy system. At the same time these entrepreneurial firms experience high failure rates worldwide. To a large extent the high failure rates are explained by a lack of marketing understanding in start-ups. In the past decade an advanced view has emerged highlighting marketing as a complementary discipline to entrepreneurship to help strengthening the capabilities of the start-ups. Comparing to on-going large businesses, start-ups may encounter different issues in marketing, take different approaches to establish relationships with industrial customers, and apply different marketing strategies at the start-up stage.

This unit explores the concepts and principals underpinning entrepreneurial marketing. This unit will develop students’ knowledge of entrepreneurial marketing in business to business and business to consumer sectors. It will develop students’ knowledge and skills to understand, analyse and apply theory and principles of entrepreneurial marketing to build relationships and effectively target customers with novel products and services.


Unit name Entrepreneurial Finance and Risk Management
Unit code BAA746
Credit points 12.5
Faculty/School Tasmanian School of Business & Economics (TSBE)
Discipline Tasmanian School of Business & Economics

Mr Roger Colbeck

Teaching staff

Mr Roger Colbeck

Level Postgraduate
Available as student elective? Yes
Breadth Unit? No


This unit is currently unavailable.


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Unit census dates currently displaying for 2017 are indicative and subject to change. Finalised census dates for 2017 will be available from the 1st October 2016.

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Band Field of Education

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Teaching Pattern

Weekly workshop


Workshop Application Questions – 20%
Group Case Study Presentations – 30%
Group Written Report – 50%

TimetableView the lecture timetable | View the full unit timetable



Please see the unit outline for details.

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