Courses & Units

Industry Analysis BAA747


Finding a profitable industry is one way entrepreneurs try to create long-term profitability for their ventures. Equally, or even arguably more, important is developing a successful strategy within a chosen industry as the basis for competitive advantage. To do this, entrepreneurs must understand the industries in which they operate. Industries vary dramatically in the economics that drive costs and product/service differentiation. For some, scale is critical to driving costs down; for others, products or services suffer from perishability. In addition, industries vary greatly in their social, political, regulatory, technological, and other practices. This unit is designed to provide theoretical and conceptual grounding in the factors that differentiate industries and that are critical to crafting a venture strategy. It also introduces students to various industry experts that offer students practical insights into starting a business in their industry.

The unit Understanding Your Industry adopts the perspective of the entrepreneur or general manager, rather than a specialist in a particular field of business. The first half of the unit focuses on developing students’ knowledge and skills to understand, analyse and apply theory about the economics of industries. The second half exposes students to expert entrepreneurs from a range of industries to illustrate some of the both tacit and explicit rules of behaviour, critical influences, customer characteristics, etc. of each industry. The experts will be chosen to best represent the interests of the students with regard to their new venture ideas.


Unit name Industry Analysis
Unit code BAA747
Credit points 12.5
Faculty/School Tasmanian School of Business & Economics (TSBE)
Discipline Tasmanian School of Business & Economics

Professor Elaine Mosakowski

Teaching staff

Professor Elaine Mosakowski

Level Postgraduate
Available as student elective? Yes
Breadth Unit? No


This unit is currently unavailable.


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Teaching Pattern

Weekly workshop


Weekly Activities – 30%
Industry Report and Presentation – 70%

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