Courses & Units

Industry Analysis BAA747

Introduction

Finding a profitable industry is one way entrepreneurs try to create long-term profitability for their ventures. Equally, or even arguably more, important is developing a successful strategy within a chosen industry as the basis for competitive advantage. To do this, entrepreneurs must understand the industries in which they operate. Industries vary dramatically in the economics that drive costs and product/service differentiation. For some, scale is critical to driving costs down; for others, products or services suffer from perishability. In addition, industries vary greatly in their social, political, regulatory, technological, and other practices. This unit is designed to provide theoretical and conceptual grounding in the factors that differentiate industries and that are critical to crafting a venture strategy. It also introduces students to various industry experts that offer students practical insights into starting a business in their industry.

The unit Understanding Your Industry adopts the perspective of the entrepreneur or general manager, rather than a specialist in a particular field of business. The first half of the unit focuses on developing students’ knowledge and skills to understand, analyse and apply theory about the economics of industries. The second half exposes students to expert entrepreneurs from a range of industries to illustrate some of the both tacit and explicit rules of behaviour, critical influences, customer characteristics, etc. of each industry. The experts will be chosen to best represent the interests of the students with regard to their new venture ideas.

Summary

Unit name Industry Analysis
Unit code BAA747
Credit points 12.5
Faculty/School Tasmanian School of Business & Economics (TSBE)
TSBE
Discipline Tasmanian School of Business & Economics
Coordinator

Professor Elaine Mosakowski

Teaching staff

Professor Elaine Mosakowski

Level Postgraduate
Available as student elective? Yes
Breadth Unit? No

Availability

This unit is currently unavailable.

Note

Units are offered as On-campus where the majority of teaching will occur at the campus identified.  Units offered Off-campus generally have no requirement for attendance at a physical university campus unless the unit has practical or fieldwork components*:  the campus indicated for an Off-Campus unit is the one at which teaching is administered from.

*Please read the Unit Introduction in the Course and Unit Handbook for attendance requirements for units offered in Off-campus mode.

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2017 are indicative and subject to change. Finalised census dates for 2017 will be available from the 1st October 2016.

About Census Dates

Fees

Domestic

Band Field of Education

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.

Teaching

Teaching Pattern

Weekly workshop

Assessment

Weekly Activities – 30%
Industry Report and Presentation – 70%

TimetableView the lecture timetable | View the full unit timetable

Textbooks

Required

Please see the unit outline for details.

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