Courses & Units

Services Marketing JNB523

Introduction

In many industries, marketing as a discipline is the central focus of an organisation's operations. However, marketing has always been something of an unknown quantity in the maritime and logistics industries. This unit aims to remove that anomaly by creating awareness of what marketing can offer to enable the student to apply marketing and services marketing principles and concepts to their management position in the maritime and logistics industries.

Summary

Unit name Services Marketing
Unit code JNB523
Credit points 12.5
Faculty/School Australian Maritime College
Maritime and Logistics Management
Discipline Maritime and Logistics Management
Coordinator

Dr Sumeet Sharma

Teaching staff

Dr Sumeet Sharma

Level Postgraduate
Available as student elective? Yes
Breadth Unit? No

Availability

This unit is currently unavailable.

Note

Units are offered as On-campus where the majority of teaching will occur at the campus identified.  Units offered Off-campus generally have no requirement for attendance at a physical university campus unless the unit has practical or fieldwork components*:  the campus indicated for an Off-Campus unit is the one at which teaching is administered from.

*Please read the Unit Introduction in the Course and Unit Handbook for attendance requirements for units offered in Off-campus mode.

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2017 are indicative and subject to change. Finalised census dates for 2017 will be available from the 1st October 2016.

About Census Dates

Fees

Domestic

Band Field of Education

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.

Teaching

Teaching Pattern

On-campus: One 2 to 3 hour workshop per week depending on number of students enrolled.

Distance: Study guide and readings.

Assessment

On-campus: Coursework 60%, Exam 40%

Distance: Coursework 50%, Take-home Exam 50%

TimetableView the lecture timetable | View the full unit timetable

Textbooks

Required

Please refer to the Co-Op Bookshop link below for all textbook requirements.

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.