Courses & Units

Marketing Supply-Chain Strategy BMA607


It is strongly recommended that you complete BMA506 Foundations of Marketing and BMA604 Consumer Decision Making before undertaking this unit to ensure you have the necessary level of knowledge to successfully complete assessments.


Increasing globalisation has resulted in fierce competition among competitors.  With increasing market dynamism, the effective development and management of marketing supply chains is becoming an invaluable competitive advantage. A marketing supply chain is a system of organisations, people, activities, information and resources involved in moving a product or service from a supplier to its customers at the right place, time and cost.

This unit advances students learning of the principles, concepts and approaches applied in the management of marketing supply chains. The focus of this unit is on synthesising students' knowledge of the management of procurement processes, managing effective relationships among people in the supply chains, and the flow of information and materials in the supply chains so as to build and sustain a competitive process. Students will also learn how technology is used to effectively anticipate an appropriate level of inventory so as to manage the cost of marketing supply chains. This unit helps students to identify how the strategic management of an organisation's marketing supply chain can sustain competitiveness in a highly dynamic environment.


Unit name Marketing Supply-Chain Strategy
Unit code BMA607
Credit points 12.5
Faculty/School College of Business & Economics
Tasmanian School of Business and Economics
Discipline Marketing

To be confirmed

Teaching staff

To be confirmed

Available as student elective? Yes
Breadth Unit? No


This unit is currently unavailable.


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Unit census dates currently displaying for 2018 are indicative and subject to change. Finalised census dates for 2018 will be available from the 1st October 2017.

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Band Field of Education
3 080505

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Teaching Pattern

The total time commitment required for this unit is a minimum of 156 hours, comprising three hours of class contact per week and an additional 9 hours in self-directed study.


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