Responsible faculty or institute:
Business (principal)
Campus(es) Offered:
Hobart:
Course Duration: Minimum
2 yrs, Maximum
6 yrs.
Course Contact (faculty or school):
Faculty Office: (03) 6226 2009. General enquiries: 1300 366 575
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Introduction
This two year, four semester, or equivalent, on-campus course is offered by the Faculty of Business initially only at the Hobart campus with the majority of units involving flexible delivery, with web-based teaching and learning, lectures and tutorials, combined with intensive face-to-face workshops or seminars as appropriate. The course is full fee paying. Fees cover tuition, all study materials (with the exception of text books) and costs associated with the study sessions.
All units are subject to formal assessment normally including assignments and a final examination.
Admission & Prerequisites
The Faculty of Business may accept as a candidate for the Master of Marketing (Specialisation) any of the following:
(i) A person who has completed an undergraduate degree of an Australian higher education institution or the equivalent standard in any other institution,
(ii) A person who has satisfactorily completed the Graduate Certificate in Marketing or Master of Marketing of the University of Tasmania or equivalent awards of another Australian higher education institution.
For entry into all postgraduate courses, international students must provide an IELTS test score of at least Band 6 with a minimum of 6.0 on all bands or a TOEFL score of 575 with a Test of Written English score of no less than 4.5. This test must not be more than 24 months old.
Course Objectives
This course will provide participants with the skills required to develop an opportunity to specialise in marketing, while furthering their general business knowledge in an area of specialisation. Emphasis will be placed on how 'best practice' practical approaches to marketing are informed by the application of appropriate and sound theoretical foundations drawn from a variety of interdisciplinary sources.
Career Outcomes
Graduate studies have an important place in management development. They offer individuals aspiring to either general management or senior functional management roles the opportunity to develop competencies relevant to the effective marketing management of enterprises The specialization will offer students the ability to enhance their employment prospects with specialisations in international business, advanced accounting, corporate governance or information systems to name a few.
Articulation to/from Course
Graduates of the Graduate Certificate of Marketing or the Master of Marketing may receive full credit.
