Courses & Units

Bachelor of Visual Communication 13F



This on-campus 3-year (minimum) full-time course is offered by the Faculty of Arts through the Tasmanian School of Art at Hobart. Part-time study is also available.


Course Name Bachelor of Visual Communication
Course Abbreviation BVC
Course Duration 3 Years
Maximum time to complete (Part-time) 7 Years
CRICOS code 056432B
Responsible Faculty Faculty of Arts



Location Study periods
Hobart Semester 1, Semester 2, Summer school, Winter school (early), Spring school


The Bachelor of Visual Communication will equip you with the necessary technical, conceptual and research skills to produce innovative and effective visual communications for an identified audience. You will focus on the design of communication and on developing communication strategies to solve particular communication problems. The BVC provides a pathway to enter all aspects of the communication design industry including advertising, graphic design, multimedia, publishing, film, theatre, music, video and television industries.

The program develops general abilities in the following areas:

-Developing effective Communication strategies
-Technical and conceptual problem solving skills
-Presentation skills both visual and verbal
-An appreciation for the historical and societal context of design.
-An awareness of the ethical and responsible practice of design and the impact of design on society.
-Research skills

Career Outcomes

Career opportunities are available to graduates with a Bachelor of Visual Communication in the diverse communication design profession and industry including: multimedia, graphic design, visual communication, electronic transmission, image generation, art direction, interactive media, publishing, print based media, advertising design, marketing, exhibition and environmental graphics, illustration and electronic imaging, corporate design and mass communication, design management interpretation design, theatre design and event design.

Additional Information


If you are transferring from another university or course, you can apply to be given credit for equivalent studies satisfactorily completed. (Please note that there are guidelines as to how much credit can be granted for previous study, and study must have been within the last ten years.)
If you have completed a related TAFE diploma you can be awarded credit for up to one year or one-third of the degree requirement. (Please note, you will need to provide a portfolio and samples of any written work so that a determination can be made about the way in which this credit will be offered. In some circumstances it may still take three years minimum to complete the degree).
If you have completed a previous degree in the last ten years you will normally be granted credit for 50% or one-sixth of the BVC degree requirements.
In some circumstances more credit may be able to granted towards the Bachelor of Fine Arts (BFA) than the BVC.


As an applicant you will gain automatic entry if you satisfy the University's normal admission requirements, with the addition of at least a passing grade in a practically orientated pre-tertiary Visual Arts or Design subjects or at TAFE certificate IV (or higher, with evidence of some study of Art History or Theory).

If you do not meet these requirements, then it is still possible to apply and gain entry to the BVC. You should submit a folio consisting of no more than ten photographs, drawings, paintings or electronic images of work and a statement outlining your interest in the course including any relevant experience or qualifications.

Course counselling will be offered to all successful applicants prior to the start of semester, to discuss choice of studio and potential careers.

If you've previously undertaken study overseas, please review our list of equivalent qualifications.

Please note: international students should refer to the General Admission Requirements page for information regarding entry requirements.

Credit Transfer and Articulation

It will be possible for students to transfer from the BVC into the BFA degree upon completion of all introductory level units. Equally, students who have successfully undertaken introductory level units in Visual Communication and Electronic Media may transfer from the BFA into the BVC.

Graduates from the Bachelor of Visual Communication, who have successfully completed the prerequisite requirements for further study, will be eligible to apply the Master of Visual Communication (coursework).

Graduates who have completed a BVC with sufficient merit will also be eligible to apply for entry to the Bachelor of Visual Communications with Honours degree.

In the Bachelor of Visual Communication, you enrol in 2 majors, a minor and 4 student electives. The Support Studies major is the compulsory major for all students, with a choice of second major and minor and student electives.

This degree consists of a total of 24 units comprising:
  • A reversed major of 8 units: 4 introductory, 2 intermediate, 2 advanced units
  • A (standard) major of 8 units: 2 introductory, 2 intermediate, 4 advanced units
  • A minor of 4 units: 2 introductory, 2 intermediate units
  • Four student elective units: units which may be chosen from this or any other subject area within the University, provided they meet the unit level requirements for the degree (see next point below), unit pre-requisites and quotas. You may take individual units or study the equivalent of a second minor through your student electives and try out different subject areas – it’s your choice.
  • Unit level requirements for the degree are: between 8-10 units at introductory level, 6-10 units at intermediate level and 6-10 units at advanced level.

Course Structure

Compulsory reverse major

Choose 1 of the following majors and linked minor:-

  • Either
  • Or

Student Electives

  • Student Electives are your choice of units from any study area across the University, subject to requisites being met.  For the BVC, students take Student Electives in their second and third year.  You will find the Student Elective schedule in your Study Plan in your eStudent.  The 4 units can be your choice or you can use the student electives to form a 2nd minor.  If you need assistance with your selection, please contact Arts Student central at 

Annual Course Cost

Fees for domestic students are based on individual unit selections. Please refer to the fees section of each unit description to work out an indicative annual cost.

International students should refer to the International Students course fees page to get an indicative course cost.


For information on general scholarships available at the University of Tasmania, please visit the scholarships website.

Course Rules

  1. These Specifications apply to the single Bachelor degrees listed in Schedule A. These specifications shall take effect on 1 January 2010 and shall apply to all candidates for the Bachelor degrees listed in Schedule A.

  2. Candidates for the Bachelor degrees shall be admitted in accordance with Rule 3 Admission and Student Progress.

  3. Candidates for the degrees shall complete the degree requirements in not more than the degree maximum, which will be twice the course length and one additional year. The maximum completion time will be calculated from the commencement of the first unit which is passed and which counts towards the degree requirements.

  4. Bachelor degree requirements

    1. Requirements for Bachelor degrees comprise a minimum of 24 units, comprising 8-10 units at introductory level, 6-10 units at intermediate level and 6-10 units at advanced level. For Bachelor degrees with requirements over 24 units, all additional units will be at advanced level.
    2. Required units
      Course duration Unit numbers and levels
      Units required Nominal degree length Introductory Intermediate Advanced
      24 3 year 8-10 6-10 6-10
      28 3.5 year 8-10 6-10 10-14
      32 4 year 8-10 6-10 14-18
      40 5 year 8-10 6-10 18-22

      The ranges in unit numbers accommodate choice in the levels of units in the degree electives and student electives only.

  5. Degree models

    1. There will be two Bachelor degree models: General and Specialist, which are defined by the combination of modules and electives of the first 24 units.

      • A standard major module is comprised of 8 units: 2 introductory, 2 intermediate and 4 advanced;
      • a reversed major module is comprised of 8 units: 4 introductory, 2 intermediate and 2 advanced;
      • a minor module is comprised of 4 units: 2 introductory and 2 intermediate;
      • degree electives units are those chosen from a schedule provided by the faculty;
      • student elective units are those selected by candidates from any available units in which they are qualified to enrol.
      • The models are identified in Schedule A and details of the availability of modules and units are listed in Schedules B and C respectively.

    2. General model

      The first 24 units of a General degree will comprise: one standard major, one minor, 4 degree elective units and 8 student elective units.

    3. Specialist models

      The first 24 units of a Specialist degree will follow either:

      • Specialist model 1: two standard majors, one minor and 4 student elective units, or
      • Specialist model 2: one standard and one reversed major, one minor and 4 student elective units, or
      • Specialist model 3: either two standard majors, one minor, 2 degree electives and 2 student electives, or one standard and one reversed major, one minor, 2 degree electives and 2 student elective units.

  6. Enrolment conditions

    1. Enrolment in all units will be in accordance with requisites determined by the relevant Faculty.
    2. When two or more units of the same name or content are offered within the University, only one may be counted towards the degree.

  7. Enrolment exemption - credit for previous studies

    Passes in units in other incomplete courses in this University or another approved tertiary institution (or other approved professional examining body) may be credited towards the degree and a course plan developed to detail the units required by the student to qualify for the degree. The maximum credit granted will be in accordance with the limits as stated in Rule 3 Admission and Student Progress.

  8. Transition

    Students who have passed units towards degrees under the previous specifications will be entitled to transfer to the degrees under these specifications with full equivalent credit. The transition for continuing students to these specifications will be managed to ensure that students are not disadvantaged.

NB: Academic Senate noted (31.10.08) that is it recognised that professionally accredited degrees required for entry to professional practice will not be compromised by the move to standard course structures. UTAS will have the opportunity to put its position on the benefits on implementing the standard course structures to accreditation bodies when these programs come up for reaccreditation. If accrediting authorities or any national curriculum arrangements require a structure which does not fit a model already approved, then the UTLC will be requested to develop an additional model.