Courses & Units
Communicating Brand and Identity HEJ247
Introduction
This unit examines the storytelling tactics and strategies associated with the design and communication of brand narratives. The unit addresses the ways in which, in the changing media environment, brand narratives are now communicated via social networks and key ‘influencers’ as much as they are communicated via traditional methods and channels of storytelling. Case studies range from the study of personal brands through to the brands of organisations as diverse as corporations, sporting clubs, consumer brands, government agencies, and charities and not-for-profits. You will be equipped to undertake brand research and analysis incorporating key theoretical, ethical and regulatory concepts in contemporary brand narrative development. You will also produce materials central to the implementation of effective brand communications.
Summary
Unit name | Communicating Brand and Identity |
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Unit code | HEJ247 |
Credit points | 12.5 |
College/School | College of Arts, Law and Education School of Creative Arts and Media |
Discipline | Media |
Coordinator | Doctor Donald Reid |
Available as an elective? | Yes |
Delivered By | University of Tasmania |
Level | Intermediate |
Availability
Location | Study period | Attendance options | Available to | ||
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Hobart | Semester 2 | On-Campus | International | Domestic |
Key
- On-campus
- Off-Campus
- International students
- Domestic students
Note
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Key Dates
Study Period | Start date | Census date | WW date | End date |
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Semester 2 | 22/7/2024 | 16/8/2024 | 9/9/2024 | 27/10/2024 |
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).
Unit census dates currently displaying for 2024 are indicative and subject to change. Finalised census dates for 2024 will be available from the 1st October 2023. Note census date cutoff is 11.59pm AEST (AEDT during October to March).
Learning Outcomes
- Explain the role and impact of brand communication drawing on the key concepts and debates in media and communication studies
- Evaluate the effectiveness of strategies for communicating and managing brands and brand identity in the contemporary media environment
- Synthesise and apply relevant theoretical and applied concepts to produce materials that inform or support the delivery of effective brand communication
- Drawing on concepts learned in this unit, analyse and critique the production of your campaign and its related to materials
Fee Information
Field of Education | Commencing Student Contribution 1,3 | Grandfathered Student Contribution 1,3 | Approved Pathway Course Student Contribution 2,3 | Domestic Full Fee 4 |
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100799 | $2,040.00 | $957.00 | not applicable | $2,695.00 |
1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.
If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.
Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.
Requisites
Prerequisites
50 credit points in Media and CommunicationsTeaching
Teaching Pattern | On Campus Weekly online content including Lectures and activities (4 hours) Weekly scheduled classroom tutorial (60 minutes) Off Campus Weekly online content including Lectures and activities (4 hours) Weekly scheduled web conference tutorial (60 minutes) |
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Assessment | Concepts test (10%)|Terms Test (10%)|Brand Media Kit (40%)|Campaign Analysis. (40%) |
Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
Required |
Required readings will be listed in the unit outline prior to the start of classes. |
Links | Booktopia textbook finder |
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