Master of Marketing Management (37C)

Overview  2020

Entry Requirements

See entry requirements

Duration

mode.loadCategory not equal to Part Time
Minimum 1.5 Years, up to a maximum of 4 Years

Duration

Duration refers to the minimum and maximum amounts of time in which this course can be completed. It will be affected by whether you choose to study full or part time, noting that some programs are only available part time.

Location

Hobart
Semester 1, Semester 2
Distance Hobart
Semester 1, Semester 2

Full Fee Paying places available

Entry Requirements

See entry requirements

Duration

Minimum 1.5 Years
Entry requirements

Location

Hobart
Semester 1, Semester 2
Distance Hobart
Semester 1, Semester 2
"I would definitely recommend the course to anyone generally interested in marketing, wanting to move up the corporate ladder, or are looking to start their own business."
Silvy Yang
Master of Marketing Management

Read more about Silvy's story

Take the next step in your marketing career and get a real-world advantage by completing an internship while studying.

Our academics are leading researchers in consumer behaviour, retailing, arts and culture, corporate reputation management, value chain and service innovation. You’ll benefit from their connections with industry and ability to bring theory to life with real-life case studies.

You can also complete a Corporate Internship or Workplace Project while studying. This gives you the chance to put what you’ve been learning into practice and gain an edge in job market.

You’ll choose one of four streams:

Fundamental Units
New to marketing? This stream will get you beyond the buzzwords and give you a strong understanding of marketing principals and strategies that won’t go out of style.
NOTE: The Fundamental Units stream is compulsory for students without a Marketing background.

Strategic Marketing
With a focus on sales, business to business marketing, analytics, and brand management this stream will teach you how to develop and implement a sales marketing strategy and then evaluate its success.

International Business
As global business continues to grow, understanding marketing in all cultures is essential. This stream will develop your marketing skills in a global context.

Entrepreneurship
An entrepreneurial mindset is an asset in our modern economy. This stream will teach you to how to develop fit-for-purpose marketing strategies to take entrepreneurism to the next level.

Looking for something more advanced?
We also offer a two-year Master of Marketing Management (Advanced) in which you can complete a research project as part of your studies.

Our graduates are equipped and inspired to shape and respond to the opportunities and challenges of the future as accomplished communicators, highly regarded professionals and culturally competent citizens in local, national, and global society. Graduates acquire subject and multidisciplinary knowledge and skills and develop critical and creative literacies and skills of inquiry. Our graduates recognise and critically evaluate issues of social responsibility, ethical conduct and sustainability.

  1. Apply advanced knowledge of marketing philosophy, theories, and principles, over a variety of contexts and timeframes to evaluate and reflect upon marketing problems and opportunities.
  2. Use advanced marketing communication skills (written and oral); articulate and defend a position, persuade an audience, and negotiate a win-win outcome with diverse audiences across different cultures.
  3. Analyse and think critically to innovatively solve complex marketing problems; including collecting and analysing data, generating information, developing solutions to marketing problems, and making decisions using creative strategic thinking.
  4. Apply advanced personal and interpersonal skills; work independently or in collaboration with diverse stakeholders; build and manage effective work relationships; take responsibility for their own work and personal presentation.
  5. Plan and implement multiple marketing projects and use advanced leadership skills to deliver projects within specified deadlines while considering scheduling, time management, and ethical and sustainable practice.

Amongst the core units, students may take BAA706 Workplace Project or BAA709 Corporate Internship (each weighted at 25 credit points). In BAA706 Workplace Project, students undertake a period of project-oriented workplace research in the area of administration/management arising out of, and in the course of, their employment. The unit enables students to critically reflect on the skills, capabilities and knowledge that they have acquired in previous years of their study, and to reflect on and articulate the links between those skills, capabilities and knowledge in the context of a workplace-centred project. The Corporate Internship Program (available in this course via BAA709 Corporate Internship) is a Work Integrated Learning (WIL) program where students undertake placements within organisations. Internships provide students the opportunity to directly apply theoretical learning in a practical, and real-world, environment.

Career outcomes

Rebecca Byfield
Marketing Professional


Rebecca reached a point where she knew she would need to up-skill to keep moving up the corporate ladder so she pursued postgraduate study.

Read more about Rebecca

Marketing is at the centre of what makes any business successful, so it’s crucial for leaders in an organisation to know how and why it works. This advanced marketing degree will prepare you for mid to senior level roles in marketing management or general management.

Examples of roles this course will prepare you for include:

  • Marketing Manager
  • Brand and/or Product Manager
  • Marketing Consultant
  • Research Analyst
  • Sales Executive
  • Social Media and Digital Marketing Specialist
  • Account Manager
  • Advertising Manager

Professional Recognition

TSBE is a member of the Australian Marketing Institute (AMI) which offers opportunities for students to be Associate Members and to develop a relationship with the local branch.

Course structure

The redeveloped Master of Marketing Management course structure as presented below will be offered in 2020 subject to approval by Academic Senate.

Overview

Students undertaking the Master of Marketing Management complete units totaling 150 credit points. The course includes 100 credit points of core units and 50 credit points of elective units chosen from one of four streams.

The professional service sector is growing rapidly and professional service firms (PSFs) contribute significantly to economic growth in most economies. PSFs work in a very competitive and dynamic environment and face both increasing opportunities and challenges. PSFs have unique characteristics…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

Firms are paying more attention to the development of new products and services to enhance their market position. Commercialising innovative products and services on a timely basis is the key to not only profit, but in some industries, survival. However,…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

The increasing use of the Internet and other digital media by both business and consumers is having a significant effect on business globally. For consumers, information and communication technologies (ICT) provide more information, convenience, and a wider range of, and…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

Businesses are changing constantly and markets are moving at a rapid pace, meaning that market research is critical to keep abreast of such changes. Market research comprises a critical facet of marketing management; playing a central role in supporting marketing…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

Strategic marketing management is the driving force of successful industrial and business to business (B2B) firms. To be successful, a company must develop competitive marketing strategies that effectively position its products against competitors and give it the strongest possible competitive…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

 
Plus:
Students may choose from BAA706 Workplace Project OR BAA709 Corporate Internship or, alternatively, select 2 x TSBE PG elective units if they do not wish to undertake an internship.

This Unit integrates work and learning for Master’s degree students. It carries a 25 Credit Points (equivalent to two units), and is an elective unit or specialisation unit in Master’s degrees offered by the TSBE. You will undertake a workplace…

Credit Points: 25

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

This Unit integrates work and learning for final year Masters degree students. It carries 25 Credit Points (equivalent to two units), and is an elective unit or specialisation unit in Masters degree offered by the TSBE. You will undertake a…

Credit Points: 25

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

Choose one of the following four streams. Please note that the Fundamentals Units stream is compulsory for students without a Marketing background (i.e. who do not hold a related undergraduate degree, or equivalent.)

The importance of marketing in the Business to Business (B2B) sector has grown globally. Business markets present unique challenges and opportunities for marketers that differ significantly from business to consumer (B2C) markets. B2B and B2C markets function very differently and…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

Sales management and personal selling are critical to organisational success, especially in highly competitive markets. Good personal selling skills guide sales professionals toward alignment with buyers, by helping them overcome their problems and challenges, and creating value for both the…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

Brands and brand management have spread far beyond the traditional view of consumer-goods marketers. Brands are increasingly important for companies in almost every industry; industrial and Business to Business (B2B) organisations in particular need to use branding in a strategic…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

Plus:
One (12.5 CP) TSBE postgraduate elective unit.
 

This unit is designed to provide students with an understanding of the fundamental regulatory framework within which international trade is conducted and with a grasp of the core topics and practices. Students will develop knowledge of the interaction of domestic…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

International business, which refers to a wide range of business activities undertaken across national borders, has been growing dramatically over the past several decades and drawing the attention of business practitioners, government officials and academics. Although international business has many…

Credit Points: 12.5

This unit is currently unavailable.

As global business continues to grow, understanding marketing in all cultures is essential. Understanding diversity is critical due to cultural, economic, technological, political and legal differences, which affect consumer choices and consequently the marketing process. International marketing involves recognising that…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

Plus:
One (12.5 CP) TSBE postgraduate elective unit.

According to the Global Economic Monitor Survey (2014), approximately 13% of the adult population in Australia is involved in either starting or managing a new business. (This percentage varies dramatically across different country contexts; see http://gemconsortium.org/). Many other individuals are…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1
LauncestonSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

Some of the most important skills for an entrepreneur are the ability to communicate effectively, establish relationships with all stakeholders related to your enterprise and being able to develop a network of people important to your success.This unit will develop…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

This unit is divided into two components. The first component deals with finance – the sourcing and management of funds as well as the valuation of your venture. The second component deals with risk – the understanding of what risk…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

Plus:
One (12.5 CP) TSBE postgraduate elective unit.
 

This stream is compulsory for students with no marketing background.

Marketing is a business function that goes beyond the mere act of selling or advertising-it encompasses the entire process through which value is created, captured and offered to customers. It is critical that organisations establish and maintain relationships with customers…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

For marketers, understanding how buyers and consumers behave is an integral part of correctly identifying their needs, and developing effective marketing strategies. Buyers often go through decision-making processes before making a purchase or making a decision to continue to buy…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

Sales management and personal selling are critical to organisational success, especially in highly competitive markets. Good personal selling skills guide sales professionals toward alignment with buyers, by helping them overcome their problems and challenges, and creating value for both the…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

Plus:
One (12.5) TSBE postgraduate elective unit.
 

Entry requirements

For admission to the Master of Marketing Management, students need to have:

  • completed an undergraduate degree of an Australian higher education institution or the equivalent standard in any other institution.

International students must provide one of the following: UTASAccess Level 7 with a minimum overall score of 60% and no individual skill below 60%; or an IELTS score with an overall Band of 6 and no band less than 6; or a TOEFL (iBT) overall score of 72 (no individual skill must be lower than: Reading 16; Listening 16; Speaking 18; and, Writing 22) or a PTE Academic overall score of 50 with no score lower than 50, or provide evidence that you have studied for 2 years full-time with English as the sole medium of instruction and examination. These tests must not be more than 24 months old.

This course articulates with full credit to the Master of Marketing Management (Advanced)(37F), subject to the rules of that degree.

Fees & scholarships

Domestic students

2019 Annual Course Fee (domestic students): $20,888 AUD*.

* Please note that this is an indicative annual fee only and is provided as a guide based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved credit for prior learning. More information about Domestic Student Fees, including how your fees are calculated, is available here.

Student Services and Amenities fee

Domestic students enrolled in a full fee paying place are charged the Student Services and Amenities Fee but this fee is incorporated in the fees you pay for each unit you enrol in. Full fee paying domestic students do not have to make any additional SSAF payments.

Domestic students enrolled in a Commonwealth supported place will be charged a fee based on the number of units they enrol in. In 2020, this fee is $46.20 per unit (of 12.5 credit points). In 2020, the maximum charge for full time students is $308.

Domestic students enrolled in certain postgraduate coursework programs may not be eligible for student payments through Youth Allowance and Austudy. Visit the Department of Social Services website to find out more about eligibility for Centrelink support and the list of eligible courses

International students

2020 Total Course Fee (international students): $60,624 AUD*.

Course cost based on a rate of $39,950 AUD per standard, full-time year of study (100 credit points).

* Please note that this is an indicative fee only.

International students

International students are charged the Student Services and Amenities Fee but this fee is incorporated in the annual rate. International students do not have to make any additional SSAF payments.

Scholarships

For information on general scholarships available at the University of Tasmania, please visit the scholarships website.

How can we help?

Do you have any questions about choosing a course or applying? Get in touch.

Domestic
1300 363 864
International
+61 3 6226 6200
Email
Course.Info@utas.edu.au
Online
Online enquiries

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