Master of Marketing Management (37C)

Overview  2019

ATAR

No Guaranteed Entry ATAR

Guaranteed Entry ATAR

Achievement of a specified ATAR will guarantee acceptance into a course or institution, subject to any non-ATAR criteria being met, such as a prerequisite study or English language proficiency.

:
See entry requirements

Duration

Minimum 1.5 Years, up to a maximum of 4 Years

Duration

Duration refers to the minimum and maximum amounts of time in which this course can be completed. It will be affected by whether you choose to study full or part time, noting that some programs are only available part time.

Location

Hobart
Semester 1, Semester 2
Distance Hobart
Semester 1, Semester 2

Full Fee Paying places available

ATAR

No Guaranteed Entry ATAR

Guaranteed Entry ATAR

Achievement of a specified ATAR will guarantee acceptance into a course or institution, subject to any non-ATAR criteria being met, such as a prerequisite study or English language proficiency.

:
See entry requirements

Duration

Minimum 1.5 Years
Entry requirements

Location

Hobart
Semester 1, Semester 2
Distance Hobart
Semester 1, Semester 2
The role of marketing is to contribute to organisational profitability and sustainable performance, while providing value for consumers and for society on a broader scale. The Master of Marketing Management in the Tasmanian School of Business and Economics expands on the Business to Consumer (B2C) context taught at an undergraduate level, as well as adding elements of a Business to Business (B2B) context. Graduates will be able to use their marketing knowledge and skills to make socially responsible decisions to support a firm’s market objectives and contribute to its business performance.

Learning and teaching in this program focus on key areas of marketing theory and practice. The program takes a structured, scaffolded approach over the 3 semesters of the curriculum (f/t equivalent), where knowledge, skills and graduate attributes are built over time through an integrated and complementary set of marketing units. The program is based around a dynamic, real world learning approach to student centred education, where students take responsibility for their own learning. Blended learning, as the central teaching and learning philosophy, forms the basis of the learning experience, where the class – whether online or face to face – is a space for in-depth, theory-practice discussion with peers, academic staff and marketing professionals. The program is designed to develop students’ knowledge and skills to apply marketing philosophy and theory to analyse, evaluate and develop solutions and strategies to marketing problems through authentic, problem-based learning.

This course is full fee-paying, which means that you will be charged at the full fee-paying rate listed for each unit. Fees cover tuition, all study materials (with the exception of text books) and costs associated with the study sessions. All units are subject to formal assessment normally including assignments and a final examination.

Our graduates are equipped and inspired to shape and respond to the opportunities and challenges of the future as accomplished communicators, highly regarded professionals and culturally competent citizens in local, national, and global society. Graduates acquire subject and multidisciplinary knowledge and skills and develop critical and creative literacies and skills of inquiry. Our graduates recognise and critically evaluate issues of social responsibility, ethical conduct and sustainability.

  1. Apply advanced knowledge of marketing philosophy, theories, and principles, over a variety of contexts and timeframes to evaluate and reflect upon marketing problems and opportunities.
  2. Use advanced marketing communication skills (written and oral); articulate and defend a position, persuade an audience, and negotiate a win-win outcome with diverse audiences across different cultures.
  3. Analyse and think critically to innovatively solve complex marketing problems; including collecting and analysing data, generating information, developing solutions to marketing problems, and making decisions using creative strategic thinking.
  4. Apply advanced personal and interpersonal skills; work independently or in collaboration with diverse stakeholders; build and manage effective work relationships; take responsibility for their own work and personal presentation.
  5. Plan and implement multiple marketing projects and use advanced leadership skills to deliver projects within specified deadlines while considering scheduling, time management, and ethical and sustainable practice.

Amongst the core units, students must take BAA706 Workplace Project or BAA709 Corporate Internship (each weighted at 25 credit points). In BAA706 Workplace Project, students undertake a period of project-oriented workplace research in the area of administration/management arising out of, and in the course of, their employment. The unit enables students to critically reflect on the skills, capabilities and knowledge that they have acquired in previous years of their study, and to reflect on and articulate the links between those skills, capabilities and knowledge in the context of a workplace-centred project. The Corporate Internship Program (available in this course via BAA709 Corporate Internship) is a Work Integrated Learning (WIL) program where students undertake placements within organisations. Internships provide students the opportunity to directly apply theoretical learning in a practical, and real-world, environment.

Career outcomes

Graduates will be qualified to become marketing executives with the capacity to reflect on experiences, and interpret complex information and practices through research and inquiry. Master of Marketing Management graduates will earn an advanced marketing degree that prepares them for mid-level and senior-level marketing-related positions. Graduates will be equipped for work in areas such as: brand management, marketing management, marketing analytics and metrics, customer insights, marketing research, product and service development, sales management, digital marketing, customer relationship management and services marketing. Graduates can expect to gain employment in positions such as: Marketing Manager, Brand and/or Product Manager, Marketing Consultant, Research Analyst, Sales Executive, Social Media and Digital Marketing Specialist, Account Manager and Advertising Manager.

Professional Recognition

TSBE is a member of the Australian Marketing Institute (AMI) which offers opportunities for students to be Associate Members and to develop a relationship with the local branch.

Course structure

Overview

Students undertaking the Master of Marketing Management complete units totaling 150 credit points. The course includes 100 credit points of core units and 50 credit points of elective units chosen from one of four streams.

The professional service sector is growing rapidly and professional service firms (PSFs) contribute significantly to economic growth in most economies. PSFs work in a very competitive and dynamic environment and face both increasing opportunities and challenges. PSFs have unique characteristics…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

Firms are paying more attention to the development of new products and services to enhance their market position. Commercialising innovative products and services on a timely basis is the key to not only profit, but in some industries, survival. However,…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

The increasing use of the Internet and other digital media by both business and consumers is having a significant effect on business globally. For consumers, information and communication technologies (ICT) provide more information, convenience, and a wider range of, and…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

Businesses are changing constantly and markets are moving at a rapid pace, meaning that market research is critical to keep abreast of such changes. Market research comprises a critical facet of marketing management; playing a central role in supporting marketing…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

Strategic marketing management is the driving force of successful industrial and business to business (B2B) firms. To be successful, a company must develop competitive marketing strategies that effectively position its products against competitors and give it the strongest possible competitive…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

Plus one of the following 25 credit point units:

Students will undertake a period of project-oriented workplace research in the area of administration/management arising out of, and in the course of, their employment. The unit enables students to critically reflect on the skills, capabilities and knowledge that they have…

Credit Points: 25

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

or

Students undertake a semester of business project, academic-oriented study that integrates work and learning. The student is physically located in a corporate environment, and specific work projects are determined in collaboration with the internship business organisation, postgraduate course coordinator, corporate…

Credit Points: 25

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1
HobartSemester 2
HobartSpring school (extended)

Key: On-campus    Off-Campus    International students    Domestic students

Choose one of the following four streams:

The importance of marketing in the Business to Business (B2B) sector has grown globally. Business markets present unique challenges and opportunities for marketers that differ significantly from business to consumer (B2C) markets. B2B and B2C markets function very differently and…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

Sales management and personal selling are critical to organisational success, especially in highly competitive markets. Good personal selling skills guide sales professionals toward alignment with buyers, by helping them overcome their problems and challenges, and creating value for both the…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

Marketing decision-making is growing in importance in the business world. More than ever before, organisations are placing greater emphasis on the marketers' ability to evaluate, anticipate, and illustrate the contribution of marketing to organisational performance. Increasingly, senior managers are requiring…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

Brands and brand management have spread far beyond the traditional view of consumer-goods marketers. Brands are increasingly important for companies in almost every industry; industrial and Business to Business (B2B) organisations in particular need to use branding in a strategic…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

OR one other unit as approved by the Course Coordinator.
 
Please note that to enrol in a unit from another course it must be available as a student elective and you must meet the unit requisites - unless you have received permission from the Unit Coordinator to enrol. If requesting enrolment in units that require Course and/or Unit Coordinator approval please forward evidence of the approval (e.g. an email) prior to the start of the relevant study period to enquiries@business.utas.edu.au so that your study plan and enrolment can be updated.

International business, which refers to a wide range of business activities undertaken across national borders, has been growing dramatically over the past several decades and drawing the attention of business practitioners, government officials and academics. Although international business has many…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

As global business continues to grow, understanding marketing in all cultures is essential. Understanding diversity is critical due to cultural, economic, technological, political and legal differences, which affect consumer choices and consequently the marketing process. International marketing involves recognising that…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

This unit is designed to provide students with an understanding of the fundamental regulatory framework within which international trade is conducted and with a grasp of the core topics and practices. Students will develop knowledge of the interaction of domestic…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

Brands and brand management have spread far beyond the traditional view of consumer-goods marketers. Brands are increasingly important for companies in almost every industry; industrial and Business to Business (B2B) organisations in particular need to use branding in a strategic…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

Start-ups are identified as the sources of technological innovations and major contributors to any economy system. At the same time these entrepreneurial firms experience high failure rates worldwide. To a large extent the high failure rates are explained by a…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

According to the Global Economic Monitor Survey (2014), approximately 13% of the adult population in Australia is involved in either starting or managing a new business. (This percentage varies dramatically across different country contexts; see http://gemconsortium.org/). Many other individuals are…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

Plus two of the following:

The purpose of this unit is to provide a solid basis in financial literacy. Through studying this unit, you will gain knowledge of both internal and external reporting for financial decision making. Rather than generating data, the emphasis in on…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

Some of the most important skills for an entrepreneur are the ability to communicate effectively, establish relationships with all stakeholders related to your enterprise and being able to develop a network of people important to your success.This unit will develop…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

Entrepreneurship and innovation, by their very natures, require unique skill sets and capabilities involving creativity, collaboration, negotiation and out of the box thinking. Oftentimes, they involve cross-border relations as well as expanding into international markets, sourcing materials across the globe,…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

This stream is for students with no marketing background.

Marketing is a business function that goes beyond the mere act of selling or advertising – it encompasses the entire process through which value is created, captured and offered to customers. It is also critical that marketing organisations establish and…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

For marketers, understanding how buyers and consumers behave is an integral part of correctly identifying their needs, and subsequently developing effective marketing strategies. Buyers go through a decision-making processes before making a purchase or before deciding to continue to buy…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

Plus two of the following:

The importance of marketing in the Business to Business (B2B) sector has grown globally. Business markets present unique challenges and opportunities for marketers that differ significantly from business to consumer (B2C) markets. B2B and B2C markets function very differently and…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

Sales management and personal selling are critical to organisational success, especially in highly competitive markets. Good personal selling skills guide sales professionals toward alignment with buyers, by helping them overcome their problems and challenges, and creating value for both the…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

Marketing decision-making is growing in importance in the business world. More than ever before, organisations are placing greater emphasis on the marketers' ability to evaluate, anticipate, and illustrate the contribution of marketing to organisational performance. Increasingly, senior managers are requiring…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

Brands and brand management have spread far beyond the traditional view of consumer-goods marketers. Brands are increasingly important for companies in almost every industry; industrial and Business to Business (B2B) organisations in particular need to use branding in a strategic…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

Entry requirements

For admission to the Master of Marketing Management, students need to have:

  • completed a related undergraduate degree of an Australian higher education institution or the equivalent standard in any other institution.

International students must provide one of the following: UTASAccess Level 7 with a minimum overall score of 60% and no individual skill below 60%; or an IELTS score with an overall Band of 6 and no band less than 6; or a TOEFL (iBT) overall score of 72 (no individual skill must be lower than: Reading 16; Listening 16; Speaking 18; and, Writing 22) or a PTE Academic overall score of 50 with no score lower than 50, or provide evidence that you have studied for 2 years full-time with English as the sole medium of instruction and examination. These tests must not be more than 24 months old.

This course articulates with full credit to the Master of Marketing Management (Advanced)(37F), subject to the rules of that degree.

Fees & scholarships

Domestic students

Domestic students enrolled in a full fee paying place are charged the Student Services and Amenities Fee but this fee is incorporated in the fees you pay for each unit you enrol in. Full fee paying domestic students do not have to make any additional SSAF payments.

Domestic students enrolled in a Commonwealth supported place will be charged a fee based on the number of units a student enrols in. In 2018, this fee is $44.70 per unit. In 2018, the maximum charge for full time students is $298.

International students

International students are charged the Student Services and Amenities Fee but this fee is incorporated in the annual rate. International students do not have to make any additional SSAF payments.

Scholarships

For information on general scholarships available at the University of Tasmania, please visit the scholarships website.

How can we help?

Do you have any questions about choosing a course or applying? Get in touch.

Domestic
1300 363 864
International
+61 3 8676 7017
Email
Course.Info@utas.edu.au
Online
Online enquiries

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