Master of Marketing Management (37C)

Overview  2015

ATAR

ATAR Clearly-In Rank

Clearly-in Rank

The Clearly-in Rank is the lowest score at which students were granted entry in the first offer round in 2015.

The Clearly-in rank should be used as a guide for entry. Note: entry to some courses requires a combination of criteria (ie. folio, interview, GMAT) not just ATAR alone.

:
See entry requirements

Duration

mode.loadCategory not equal to Part Time
Minimum 1.5 Years, up to a maximum of 4 Years

Duration

Duration refers to the minimum and maximum amounts of time in which this course can be completed. It will be affected by whether you choose to study full or part time, noting that some programs are only available part time.

Location

Hobart
Semester 1

Full Fee Paying places available

This course may not be available to international students. Please see the list of distance courses (i.e. online and taken outside Australia) that are offered to international students

The Master of Marketing Management at the University of Tasmania's Tasmanian School of Business and Economics is designed to develop future marketing executives with sound analytical skill and creative ability, and strong strategic capacity. The Master of Marketing Management will prepare you to operate and manage in rapidly changing business-to-business and industrial markets. More than ever, organisations require leaders who understand the strategic marketing issues that directly impact corporate performance.

This 1.5 year (or equivalent part-time) on-campus course is offered initially only at the Hobart
campus with the majority of units involving web-supported teaching and learning, lectures and
tutorials, combined with intensive face-to-face workshops or seminars as appropriate. 

This course is full fee-paying, which means that you will be charged at the full fee-paying rate listed for each unit. Fees cover tuition, all study materials (with the exception of text books) and costs associated with the study sessions. All units are subject to formal assessment normally including assignments and a final examination.

The program is based around a dynamic approach to learner centred education where you take responsibility for your own learning. Blended learning forms the basis of the learning experience where the class – be it online or face to face – is a space for in-depth discussion with peers and theory-practice conversations with academic staff. You will engage with and absorb contemporary marketing knowledge and content prior to interactions with academics and other students as this facilitates discussion, analysis and mastery of subject. We take a structured, scaffolded approach to our curriculum where knowledge, skills and attributes are built over time through an integrated and complementary set of marketing units.

Career outcomes

This course offers individuals aspiring to general management or to senior functional management roles, the opportunity to develop competencies relevant to the effective management of enterprises. This course aims to provide you with the knowledge and skills required to practice as a marketing manager in any context.  Emphasis will be placed on the determination and assessment of 'best practice' approaches to marketing in the global context, informed by the application of appropriate and sound theoretical foundations drawn from a variety of interdisciplinary sources.

Course structure

Core units

In this degree you will study 12 units: 10 core units and 2 electives units.

The 10 units below are compulsory core units:

The importance of marketing in the Business to Business (B2B) sector has grown globally. Business markets present unique challenges and opportunities for marketers that differ significantly from business to consumer (B2C) markets. B2B and B2C markets function very differently with…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

The professional service sector is growing rapidly and professional service firms (PSFs) contribute significantly to economic growth in most economies. PSFs work in a very competitive and dynamic environment and face both increasing opportunities and challenges. PSFs have unique characteristics…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

Increasing globalisation has resulted in fierce competition among market actors. With increasing market dynamism the effective development and management of marketing supply chains is becoming an invaluable competitive advantage. A marketing supply chain is a system of organisations, people, activities,…

Credit Points: 12.5

This unit is currently unavailable.

Firms are paying more attention to the development of new products and services to enhance their market position. Commercialising innovative products and services on a timely basis is a key to not only profit, but in some industries survival. However,…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

Sales management and personal selling is a critical path to organisational success in highly competitive markets. Good personal selling skills help guides sales professionals toward alignment with buyers, by helping them overcome their problems and challenges, and creating value…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

The increasing use of the Internet and other digital media by both business and consumers and is having a significant effect on business globally. For consumers, information and communication technologies (ICT) provide more information, convenience, and a wider range of…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

Business are changing constantly and markets are moving at rapid pace, meaning that market research is critical to keep abreast of such changes. Market research comprises a critical facet of marketing management; playing a central role in supporting marketing management,…

Credit Points: 12.5

This unit is currently unavailable.

Marketing decision-making is growing in importance in the business world. More than ever before, organisations are placing greater emphasis on the marketers' ability to evaluate, anticipate, and illustrate the marketing department's contribution to the organisation's performance. Increasingly, organisations' senior managers…

Credit Points: 12.5

This unit is currently unavailable.

Strategic marketing management is the driving force of successful industrial and business to business firms. To be successful, a company must develop competitive marketing strategies that effectively position its products against competitors and give it the strongest possible competitive advantage.…

Credit Points: 12.5

This unit is currently unavailable.

Brands and brand management have spread far beyond the traditional view of consumer-goods marketers. Brands are increasingly important for companies in almost every industry, and now more than ever it is time for more industrial and Business to Business…

Credit Points: 12.5

This unit is currently unavailable.

Elective units

Choose 2 of the units below as electives:

The Financial Reporting and Analysis unit aims to develop your ability to understand, analyse and interpret corporate financial statements and financial information. Consideration will be given to the underlying concepts and regulatory requirements that underlie the preparation of financial reports.…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

This unit is designed to provide students with an understanding of the fundamental regulatory framework within which international trade is conducted and with a grasp of the core topics and practices. Students will develop knowledge of the interaction of domestic…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

This unit demonstrates the need for an integrated approach to the planning, development and marketing of a destination. The concept of destination is examined at the national, state, regional and local levels. Issues such as destination branding, managing destinations in…

Credit Points: 12.5

This unit is currently unavailable.

This is a reading course; the unit presumes a familiarity with work life. It expects you to have already grasped the fact that 'business is the art of making a living doing what you love'. The thesis of the unit…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

International business is concerned with business activities undertaken in a complicated environment which is characterized by diverse cultures, languages, currencies and government regulations across countries. This unit introduces the concepts and theories needed for you to make sense of important…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

The primary focus of this unit is ethics as it applies to business and management practice. The unit is interdisciplinary in character as questions of management practice, organisational theory and economic policy intertwine with issues of rights and responsibilities, duties…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1
LauncestonSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

For high performing students with a Distinction average, the following 25 credit point unit will be offered in place of the 2 electives:

Aims at developing an appreciation of research methodology with particular reference to techniques and approaches of relevance to candidates. Completion of the unit will give candidates the opportunity to design and undertake a significant research study of substantial importance to…

Credit Points: 25

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1
HobartSemester 2
LauncestonSemester 1
LauncestonSemester 2
Cradle CoastSemester 1
Cradle CoastSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

If you do not have a marketing background, you will need to take the 2 units below in place of the 2 electives:

Effective marketing comes from systematic critical thinking and the reasoned application of underlying principles in a dynamic marketplace. This course will provide the principles and analytical frameworks and challenges you to use these to make better marketing decisions. You should…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

This unit investigates consumer decision-making processes and, more closely, the external and internal influences on that process. For most businesses, the key to success is to identify potential customers, appreciate their needs and wants, and then supply those needs whilst…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

Entry requirements

For admission to this course you need to have:

  • completed a related undergraduate degree of an Australian higher education institution or the equivalent standard in any other institution.

International students must also provide an IELTS test score of at least Band 6 with a minimum of 6.0 on all bands or a TOEFL score of 575 with a Test of Written English score of no less than 4.5. This test must not be more than 24 months old.

You may articulate to the 16-unit Master of Marketing (Specialisation) with full credit, subject to the rules of the degree.

Fees & scholarships

Domestic students

Domestic students enrolled in a full fee paying place are charged the Student Services and Amenities Fee but this fee is incorporated in the fees you pay for each unit you enrol in. Full fee paying domestic students do not have to make any additional SSAF payments.

Annual Tuition Fee is inclusive of the compulsory Student Services and Amenities (SSA) fee. The SSA fee for 2017 is $294 AUD.

International students

International students should refer to the International Students course fees page to get an indicative course cost.

Scholarships

For information on general scholarships available at the University of Tasmania, please visit the scholarships website.

How can we help?

Do you have any questions about choosing a course or applying? Get in touch.

Domestic
1300 363 864
International
+61 3 6226 6200
Email
Course.Info@utas.edu.au
Online
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