Master of Marketing Management (Advanced) (37F)

Overview  2020

Entry Requirements

See entry requirements

Duration

mode.loadCategory not equal to Part Time
Minimum 2 Years, up to a maximum of 5 Years

Duration

Duration refers to the minimum and maximum amounts of time in which this course can be completed. It will be affected by whether you choose to study full or part time, noting that some programs are only available part time.

Location

Hobart
Semester 1, Semester 2
Distance Hobart
Semester 1, Semester 2

Full Fee Paying places available

Entry Requirements

See entry requirements

Duration

Minimum 2 Years
Entry requirements

Location

Hobart
Semester 1, Semester 2
Distance Hobart
Semester 1, Semester 2

It has been a fantastic grounding in the marketing industry. I don’t think I would be as successful in my current role without it.

Rebecca Byfield, Master of Marketing Management (Advanced)
Take the next step in your marketing career and develop your evidence-based decision-making skills.

Our academics are leading researchers in consumer behaviour, retailing, arts and culture, corporate reputation management, value chain and service innovation. You’ll benefit from their connections with industry and ability to bring theory to life with real-life case studies.

You’ll choose one of three specialisations:

  • International Business
  • Entrepreneurship
  • Business Research

New to marketing or looking to gain practical experience?
If you are new to the marketing industry or would like to complete a Workplace Project or Corporate Internship the Master of Marketing Management is the best qualification for you.

Our graduates are equipped and inspired to shape and respond to the opportunities and challenges of the future as accomplished communicators, highly regarded professionals and culturally competent citizens in local, national, and global society. Graduates acquire subject and multidisciplinary knowledge and skills and develop critical and creative literacies and skills of inquiry. Our graduates recognise and critically evaluate issues of social responsibility, ethical conduct and sustainability.

  1. Apply advanced knowledge of marketing philosophy, theories, and principles, over a variety of contexts and timeframes to evaluate and reflect upon marketing problems and opportunities.
  2. Use advanced marketing communication skills (written and oral); articulate and defend a position, persuade an audience, and negotiate a win-win outcome with diverse audiences across different cultures.
  3. Analyse and think critically to innovatively solve complex marketing problems; including collecting and analysing data, generating information, developing solutions to marketing problems, and making decisions using creative strategic thinking.
  4. Undertake a marketing research project with increasing autonomy, judgement and responsibility; including developing and implementing research methodologies, analysing data, and effectively communicating results.
  5. Apply advanced personal and interpersonal skills; work independently or in collaboration with diverse stakeholders; build and manage effective work relationships; take responsibility for their own work and personal presentation.
  6. Plan and implement multiple marketing projects and use advanced leadership skills to deliver projects within specified deadlines while considering scheduling, time management, and ethical and sustainable practice.

Career outcomes

Mark Acheson
Marketing Professional


For Mark Acheson, the Master of Marketing Management was a great way to up-skill with hands-on work placement.

Read more about Mark

Marketing is at the centre of what makes any business successful, so it’s crucial for leaders in an organisation to know how and why it works. This advanced marketing degree will prepare you for mid to senior level roles in marketing management or general management.

Examples of roles this course will prepare you for include:

  • Marketing Manager
  • Brand and/or Product Manager
  • Marketing Consultant
  • Research Analyst
  • Sales Executive
  • Social Media and Digital Marketing Specialist
  • Account Manager
  • Advertising Manager

Professional Recognition

TSBE is a member of the Australian Marketing Institute (AMI) which offers opportunities for students to be Associate Members and to develop a relationship with the local branch.

Course structure

The redeveloped Master of Marketing Management (Advanced) course structure as presented below will be offered in 2020 subject to approval by Academic Senate.

Overview

Students undertaking the Master of Marketing Management (Advanced) complete units totaling 200 credit points. The course includes 150 credit points of core units and 50 credit points of elective units chosen from one of three streams.

The importance of marketing in the Business to Business (B2B) sector has grown globally. Business markets present unique challenges and opportunities for marketers that differ significantly from business to consumer (B2C) markets. B2B and B2C markets function very differently and…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

The professional service sector is growing rapidly and professional service firms (PSFs) contribute significantly to economic growth in most economies. PSFs work in a very competitive and dynamic environment and face both increasing opportunities and challenges. PSFs have unique characteristics…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

Firms are paying more attention to the development of new products and services to enhance their market position. Commercialising innovative products and services on a timely basis is the key to not only profit, but in some industries, survival. However,…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

Sales management and personal selling are critical to organisational success, especially in highly competitive markets. Good personal selling skills guide sales professionals toward alignment with buyers, by helping them overcome their problems and challenges, and creating value for both the…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

The increasing use of the Internet and other digital media by both business and consumers is having a significant effect on business globally. For consumers, information and communication technologies (ICT) provide more information, convenience, and a wider range of, and…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

Businesses are changing constantly and markets are moving at a rapid pace, meaning that market research is critical to keep abreast of such changes. Market research comprises a critical facet of marketing management; playing a central role in supporting marketing…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

Marketing decision-making is growing in importance in the business world. More than ever before, organisations are placing greater emphasis on the marketers' ability to evaluate, anticipate, and illustrate the contribution of marketing to organisational performance. Increasingly, senior managers are requiring…

Credit Points: 12.5

This unit is currently unavailable.

Strategic marketing management is the driving force of successful industrial and business to business (B2B) firms. To be successful, a company must develop competitive marketing strategies that effectively position its products against competitors and give it the strongest possible competitive…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

Brands and brand management have spread far beyond the traditional view of consumer-goods marketers. Brands are increasingly important for companies in almost every industry; industrial and Business to Business (B2B) organisations in particular need to use branding in a strategic…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

 
Plus:

Marketing is a business function that goes beyond the mere act of selling or advertising-it encompasses the entire process through which value is created, captured and offered to customers. It is critical that organisations establish and maintain relationships with customers…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

For marketers, understanding how buyers and consumers behave is an integral part of correctly identifying their needs, and developing effective marketing strategies. Buyers often go through decision-making processes before making a purchase or making a decision to continue to buy…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

OR
Two (25 CP) TSBE postgraduate elective units.
 
Students with no prior Marketing background should complete BMA506 and BMA604. Students who have a Marketing background may instead choose any two TSBE postgraduate units (providing they are available as an elective unit and any unit requisite requirements are met).
International Business

This unit is designed to provide students with an understanding of the fundamental regulatory framework within which international trade is conducted and with a grasp of the core topics and practices. Students will develop knowledge of the interaction of domestic…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

International business, which refers to a wide range of business activities undertaken across national borders, has been growing dramatically over the past several decades and drawing the attention of business practitioners, government officials and academics. Although international business has many…

Credit Points: 12.5

This unit is currently unavailable.

As global business continues to grow, understanding marketing in all cultures is essential. Understanding diversity is critical due to cultural, economic, technological, political and legal differences, which affect consumer choices and consequently the marketing process. International marketing involves recognising that…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

Plus:
One (12.5 CP) TSBE postgraduate elective unit.
  
Entrepreneurship

According to the Global Economic Monitor Survey (2014), approximately 13% of the adult population in Australia is involved in either starting or managing a new business. (This percentage varies dramatically across different country contexts; see http://gemconsortium.org/). Many other individuals are…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1
LauncestonSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

Some of the most important skills for an entrepreneur are the ability to communicate effectively, establish relationships with all stakeholders related to your enterprise and being able to develop a network of people important to your success.This unit will develop…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

This unit is divided into two components. The first component deals with finance – the sourcing and management of funds as well as the valuation of your venture. The second component deals with risk – the understanding of what risk…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

Plus:
One (12.5 CP) TSBE postgraduate elective unit.

Note: Students must have a Distinction average to undertake the Research track.

Examines the nature of management research; the specification of hypotheses and other research objectives, sampling, the design of interviews and case studies, design and administration of surveys, organising and interpreting research data, and preparing and writing a research report. Examples…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartTerm 1

Key: On-campus    Off-Campus    International students    Domestic students

The importance of marketing in the Business to Business (B2B) sector has grown globally. Business markets present unique challenges and opportunities for marketers that differ significantly from business to consumer (B2C) markets. B2B and B2C markets function very differently and…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

The professional service sector is growing rapidly and professional service firms (PSFs) contribute significantly to economic growth in most economies. PSFs work in a very competitive and dynamic environment and face both increasing opportunities and challenges. PSFs have unique characteristics…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

Firms are paying more attention to the development of new products and services to enhance their market position. Commercialising innovative products and services on a timely basis is the key to not only profit, but in some industries, survival. However,…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

Sales management and personal selling are critical to organisational success, especially in highly competitive markets. Good personal selling skills guide sales professionals toward alignment with buyers, by helping them overcome their problems and challenges, and creating value for both the…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

The increasing use of the Internet and other digital media by both business and consumers is having a significant effect on business globally. For consumers, information and communication technologies (ICT) provide more information, convenience, and a wider range of, and…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

Businesses are changing constantly and markets are moving at a rapid pace, meaning that market research is critical to keep abreast of such changes. Market research comprises a critical facet of marketing management; playing a central role in supporting marketing…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

Strategic marketing management is the driving force of successful industrial and business to business (B2B) firms. To be successful, a company must develop competitive marketing strategies that effectively position its products against competitors and give it the strongest possible competitive…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

Brands and brand management have spread far beyond the traditional view of consumer-goods marketers. Brands are increasingly important for companies in almost every industry; industrial and Business to Business (B2B) organisations in particular need to use branding in a strategic…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

 
Plus:

Marketing is a business function that goes beyond the mere act of selling or advertising-it encompasses the entire process through which value is created, captured and offered to customers. It is critical that organisations establish and maintain relationships with customers…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

For marketers, understanding how buyers and consumers behave is an integral part of correctly identifying their needs, and developing effective marketing strategies. Buyers often go through decision-making processes before making a purchase or making a decision to continue to buy…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

OR
Two (25 CP) TSBE postgraduate elective units.
 
Students with no prior Marketing background should complete BMA506 and BMA604. Students who have a Marketing background may instead choose any two TSBE postgraduate units (providing they are available as an elective unit and any unit requisite requirements are met).

Credit Points: 50

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

Entry requirements

For entry into the Master of Marketing Management (Advanced) applicants must meet the following criteria:

  • Completion of a related undergraduate degree of an Australian higher education institution or the equivalent standard in any other institution;

OR

  • Completion of any degree of an Australian higher education institution or the equivalent standard in any other institution plus three year relevant work experience;

OR

  • Completion of a Master of Marketing Management at the University of Tasmania.

International students must provide one of the following: UTASAccess Level 7 with a minimum overall score of 65% and no individual skill below 60%; or an IELTS score with an overall Band of 6.5 and no band less than 6; or a TOEFL (iBT) overall score of 88 (no individual skill must be lower than: Reading 16; Listening 16; Speaking 18; and, Writing 22) or a PTE Academic overall score of 58 with no score lower than 50, or provide evidence that you have studied for 2 years full-time with English as the sole medium of instruction and examination. These tests must not be more than 24 months old.

This course articulates with full credit from the Master of Marketing Management (37C) subject to the rules of the degree.

Fees & scholarships

Domestic students

2019 Annual Course Fee (domestic students): $20,888 AUD*.

* Please note that this is an indicative annual fee only and is provided as a guide based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved credit for prior learning. For more information about Domestic Student Fees, including how your fees are calculated, refer to Domestic Fees | What to Pay.

Student Services and Amenities fee

Domestic students enrolled in a full fee paying place are charged the Student Services and Amenities Fee but this fee is incorporated in the fees you pay for each unit you enrol in. Full fee paying domestic students do not have to make any additional SSAF payments.

Domestic students enrolled in a Commonwealth supported place will be charged a fee based on the number of units they enrol in. In 2020, this fee is $46.20 per unit (of 12.5 credit points). In 2020, the maximum charge for full time students is $308.

Domestic students enrolled in certain postgraduate coursework programs may not be eligible for student payments through Youth Allowance and Austudy. Visit the Department of Social Services website to find out more about eligibility for Centrelink support and the list of eligible courses

International students

2020 Total Course Fee (international students): $80,281 AUD*.

Course cost based on a rate of $39,450 AUD per standard, full-time year of study (100 credit points).

* Please note that this is an indicative fee only.

International students

International students are charged the Student Services and Amenities Fee but this fee is incorporated in the annual rate. International students do not have to make any additional SSAF payments.

Scholarships

For information on general scholarships available at the University of Tasmania, please visit the scholarships website.

How can we help?

Do you have any questions about choosing a course or applying? Get in touch.

Domestic
1300 363 864
International
+61 3 6226 6200
Email
Course.Info@utas.edu.au
Online
Online enquiries

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