Courses & Units

Principles of Marketing BMA151

Hobart, Launceston, Shanghai Ocean University

Introduction

Provides the theory base of marketing and develops in students: the ability to describe the key concepts and principles of marketing; an understanding of the marketplace; an understanding of the components of the marketing mix; and the ability to identify the role of marketing in the organisation and in society.

Summary

Unit name Principles of Marketing
Unit code BMA151
Credit points 12.5
Faculty/School Tasmanian School of Business & Economics (TSBE)
Teaching staff

Please check the unit outline for details.

Level Introductory
Available as student elective? Yes

Availability

Location Study period Attendance options Available to
Hobart Semester 1 Off-Campus International Domestic
Hobart Semester 2 On-Campus Off-Campus International Domestic
Hobart Spring school (extended) On-Campus Off-Campus International Domestic
Launceston Semester 2 On-Campus International Domestic
Shanghai Ocean University Shanghai Semester 2 On-Campus International

Key

On-campus
Off-Campus
International students
Domestic students

Key Dates

Study Period Start date Census date WW date End date
Semester 1 23/2/2015 23/3/2015 13/4/2015 29/5/2015
Semester 2 13/7/2015 10/8/2015 31/8/2015 16/10/2015
Spring school (extended) 31/10/2015 23/11/2015 22/12/2015 13/2/2016
Shanghai Semester 2 23/2/2015 16/3/2015 17/4/2015 29/5/2015

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see Withdrawal dates explained for more information).

Unit census dates currently displaying for 2015 are indicative and subject to change. Finalised census dates for 2015 will be available from the 1st October 2014.

About Census Dates

Fees

Domestic

Band CSP Student Contribution Full Fee Paying (domestic) Field of Education
3 2015: $1,283.00 2015: $2,093.00 080505

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.

Requisites

Co-requisite
BMA101

Anti-requisites (mutual exclusion)
BMA109, BMA251

Teaching

Teaching Pattern

Attending: involves a mix of lectures, tutorials and online activities. Distance: content delivered primarily online.

Assessment

Please check the unit outline for details.

TimetableView the lecture timetable | View the full unit timetable

Textbooks

Required

Information about any textbook requirements will be available from mid November.

Co-op Bookshop links

Note:

Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

Special approval is required for enrolment into TNE Program units.

TNE Program units special approval requirements.