Courses & Units

Principles of Marketing BMA151

Hobart, Launceston, Shanghai Ocean University


Provides the theory base of marketing and develops in students: the ability to describe the key concepts and principles of marketing; an understanding of the marketplace; an understanding of the components of the marketing mix; and the ability to identify the role of marketing in the organisation and in society.


Unit name Principles of Marketing
Unit code BMA151
Credit points 12.5
Faculty/School Tasmanian School of Business & Economics (TSBE)

Shanghai Oceans University: Dr Jingjing Wang

Teaching staff

Please check the unit outline for details.

Shanghai Oceans University: Dr Jingjing Wang

Level Introductory
Available as student elective? Yes
Breadth Unit? No


Location Study period Attendance options Available to
Hobart Semester 1 Off-Campus International Domestic
Hobart Semester 2 On-Campus Off-Campus International International Domestic Domestic
Hobart Spring school (extended) On-Campus Off-Campus International International Domestic Domestic
Launceston Semester 2 On-Campus International Domestic
Shanghai Ocean University Shanghai Semester 2 On-Campus International


International students
Domestic students

Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

Special approval is required for enrolment into TNE Program units.

TNE Program units special approval requirements.

Key Dates

Study Period Start date Census date WW date End date
Semester 1 22/2/2016 23/3/2016 11/4/2016 27/5/2016
Semester 2 11/7/2016 10/8/2016 29/8/2016 14/10/2016
Spring school (extended) 31/10/2016 23/11/2016 22/12/2016 13/2/2017
Shanghai Semester 2 9/3/2016 30/3/2016 25/4/2016 12/6/2016

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see Withdrawal dates explained for more information).

Unit census dates currently displaying for 2016 are indicative and subject to change. Finalised census dates for 2016 will be available from the 1st October 2016.

About Census Dates



Band CSP Student Contribution Full Fee Paying (domestic) Field of Education
3 2016: $1,305.00 2016: $2,300.00 080505

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.


Mutual Exclusions

You cannot enrol in this unit as well as the following:

BMA109, BMA251


Teaching Pattern

Attending: involves a mix of lectures, tutorials and online activities. Distance: content delivered primarily online.


Please check the unit outline for details.

TimetableView the lecture timetable | View the full unit timetable



Information about any textbook requirements will be available from mid November.

Co-op Bookshop links