Courses & Units

Principles of Marketing BMA151

Hobart, Launceston, Hong Kong Universal Ed

Note:

Introduction

Marketing is the practice of managing an organisation's market offerings to create value-laden customer exchanges. Adopting a market orientation means organisations allow their marketing practices to be responsive to opportunities, and threats presented in the business environment. This responsiveness enables them to compete effectively in an increasingly dynamic global marketplace. This unit explores the basic principles and concepts that underpin marketing. Students will be introduced to theories supporting market segmentation, target marketing, positioning and the marketing mix. This unit provides students with the foundational knowledge on how firms market products, and an understanding of the role of marketing within the organisational, business and social environment. This unit will help students to develop skills in the application of marketing concepts to practical business problems in order to identify potential marketing solutions.

Summary

Unit name Principles of Marketing
Unit code BMA151
Credit points 12.5
Faculty/School College of Business & Economics
Tasmanian School of Business and Economics
Discipline Management
Coordinator

Mrs Maria Massey

Teaching staff

Level Introductory
Available as student elective? Yes
Breadth Unit? No

Availability

Location Study period Attendance options Available to
Hobart Semester 1 Off-Campus International Domestic
Hobart Semester 2 On-Campus Off-Campus International International Domestic Domestic
Hobart Spring school (extended) On-Campus Off-Campus International International Domestic Domestic
Launceston Accelerated Study Period 2 On-Campus International Domestic
Launceston Accelerated Study Period 3 On-Campus International Domestic
Hong Kong Universal Ed Semester 2 On-Campus International

Key

On-campus
Off-Campus
International students
Domestic students
Note

Please check that your computer meets the minimum System Requirements if you are attending via Distance/Off-Campus.

Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

Special approval is required for enrolment into TNE Program units.

TNE Program units special approval requirements.

Key Dates

Study Period Start date Census date WW date End date
Semester 1 24/2/2020 23/3/2020 13/4/2020 31/5/2020
Semester 2 13/7/2020 10/8/2020 31/8/2020 18/10/2020
Spring school (extended) 26/10/2020 18/11/2020 21/12/2020 14/2/2021
Accelerated Study Period 2 25/5/2020 12/6/2020 9/7/2020 22/8/2020
Accelerated Study Period 3 14/9/2020 2/10/2020 28/10/2020 12/12/2020

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2020 are indicative and subject to change. Finalised census dates for 2020 will be available from the 1st October 2020.

About Census Dates

Learning Outcomes

  • LO1: Explain marketing theories.
  • LO2: Apply knowledge of marketing theories to analyse marketing problems.
  • LO3: Discuss marketing's role in an organisation and society.
  • LO4: Communicate knowledge of marketing theories in written form.

Fees

Domestic

Band CSP Student Contribution Full Fee Paying (domestic) Field of Education
3 2020: $1,394.00 2020: $2,702.00 080505

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.

Requisites

Prerequisites

Mutual Exclusions

You cannot enrol in this unit as well as the following:

BMA109, BMA251, JNB220

Teaching

Teaching Pattern

1 x 2 hour lecture, 1 x 1 hour tutorial per week.  Please check the unit outline for details.

Assessment

Online quiz (30%), Case Study (30%), Final exam (40%).

TimetableView the lecture timetable | View the full unit timetable

Textbooks

Required

Armstrong G, Adam S, Denize S, Volkov M, & Kotler P, 2017, Principles of Marketing, 7th edn, Pearson, Australia.

Recommended

In addition to the texts/software recommended above, you are also expected to be familiar with the key academic journals in the discipline from which useful insights may be derived. In particular, you are encouraged to review regularly the relevant papers that are published in:

  • Industrial Marketing Management
  • Journal of Marketing
  • Journal of the Academy of Marketing Science
  • Journal of Marketing Research
  • Journal of Marketing Theory and Practice

Students should also review the following websites and blogs for up to date information and opinions on marketing:

B&T Weekly (Incorporating Professional Marketer): www.bandt.com.au

Co-op Bookshop links

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.