Hobart, Launceston, Shanghai Ocean University
Provides the theory base of marketing and develops in students: the ability to describe the key concepts and principles of marketing; an understanding of the marketplace; an understanding of the components of the marketing mix; and the ability to identify the role of marketing in the organisation and in society.
|Unit name||Principles of Marketing|
|Faculty/School||Tasmanian School of Business & Economics (TSBE)
Semester 1: Mr Allen Xi
Semester 2: Ms Linda French
Semester 1: Mr Allen Xi
Semester 2: Ms Linda French & Dr Kim Lehman
|Available as student elective?||Yes|
|Location||Study period||Attendance options||Available to|
|Hobart||Semester 2||On-Campus||Off-Campus||International International||Domestic Domestic|
|Hobart||Spring school (extended)||On-Campus||Off-Campus||International International||Domestic Domestic|
|Shanghai Ocean University||Shanghai Semester 2||On-Campus||International|
- International students
- Domestic students
Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
Special approval is required for enrolment into TNE Program units.
|Study Period||Start date||Census date||WW date||End date|
|Spring school (extended)||31/10/2016||23/11/2016||22/12/2016||13/2/2017|
|Shanghai Semester 2||22/2/2016||23/3/2016||11/4/2016||27/5/2016|
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see Withdrawal dates explained for more information).
Unit census dates currently displaying for 2016 are indicative and subject to change. Finalised census dates for 2016 will be available from the 1st October 2016.
|Band||CSP Student Contribution||Full Fee Paying (domestic)||Field of Education|
|3||2016: $1,305.00||2016: $2,300.00||080505|
Fees for next year will be published in October. The fees above only apply for the year shown.
Please note: international students should refer to this page to get an indicative course cost.
You cannot enrol in this unit as well as the following:
Attending: involves a mix of lectures, tutorials and online activities. Distance: content delivered primarily online.
Please check the unit outline for details.
|Timetable||View the lecture timetable | View the full unit timetable|
Information about any textbook requirements will be available from mid November.