Courses & Units
Principles of Marketing BMA151
Introduction
Marketing is the practice of managing an organisation's market offerings to create value-laden customer exchanges. Adopting a market orientation means organisations allow their marketing practices to be responsive to opportunities, and threats presented in the business environment. This responsiveness enables them to compete effectively in an increasingly dynamic global marketplace. This unit explores the basic principles and concepts that underpin marketing. Students will be introduced to theories supporting market segmentation, target marketing, positioning and the marketing mix. This unit provides students with the foundational knowledge on how firms market products, and an understanding of the role of marketing within the organisational, business and social environment. This unit will help students to develop skills in the application of marketing concepts to practical business problems in order to identify potential marketing solutions.
Summary
| Unit name | Principles of Marketing |
|---|---|
| Unit code | BMA151 |
| Credit points | 12.5 |
| College/School | College of Business & Economics Tasmanian School of Business and Economics |
| Discipline | Marketing |
| Coordinator | Doctor Balkrushna Potdar|Doctor Marcus Bai |
| Available as an elective? | Yes |
| Delivered By | University of Tasmania and Third Party(ies): ECA|Shanghai Ocean University AEIN Institute |
| Level | Introductory |
Availability
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | On-Campus | International | Domestic | |
| Hobart | Semester 2 | On-Campus | International | Domestic | |
| Launceston | Accelerated Study Period 2 | On-Campus | International | Domestic | |
| Launceston | Accelerated Study Period 3 | On-Campus | International | Domestic | |
| Cradle Coast | Accelerated Study Period 3 | On-Campus | International | Domestic | |
| Online | Semester 1 | Off-Campus | International | Domestic | |
| Online | Semester 2 | Off-Campus | International | Domestic | |
| Online | Accelerated Study Period 2 | Off-Campus | International | Domestic | |
| Online | Accelerated Study Period 3 | Off-Campus | International | Domestic | |
| Shanghai Ocean University | Shanghai Semester 2 | On-Campus | International | ||
| ECA Melbourne | Semester 2 | On-Campus | International | ||
Key
- On-campus
- Off-Campus
- International students
- Domestic students
Note
Enrolment in units available at ECA Melbourne, Hong Kong Universal Ed, and Shanghai Ocean University is only available to eligible students studying at those corresponding locations.
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Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
Key Dates
| Study Period | Start date | Census date | WW date | End date |
|---|---|---|---|---|
| Accelerated Study Period 2 | 27/5/2024 | 19/6/2024 | 11/7/2024 | 25/8/2024 |
| Semester 1 | 26/2/2024 | 22/3/2024 | 15/4/2024 | 2/6/2024 |
| Semester 2 | 22/7/2024 | 16/8/2024 | 9/9/2024 | 27/10/2024 |
| Shanghai Semester 2 | 26/2/2024 | 5/4/2024 | 1/1/1970 | 31/5/2024 |
| Accelerated Study Period 3 | 16/9/2024 | 9/10/2024 | 31/10/2024 | 15/12/2024 |
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).
Unit census dates currently displaying for 2024 are indicative and subject to change. Finalised census dates for 2024 will be available from the 1st October 2023. Note census date cutoff is 11.59pm AEST (AEDT during October to March).
Learning Outcomes
- Explain marketing theories.
- Analyse marketing opportunities and problems.
- Discuss marketing's role in contributing to organisational and societal sustainability.
- Communicate marketing plan in written form.
Fee Information
| Field of Education | Commencing Student Contribution 1,3 | Grandfathered Student Contribution 1,3 | Approved Pathway Course Student Contribution 2,3 | Domestic Full Fee 4 |
|---|---|---|---|---|
| 080505 | $2,040.00 | $1,597.00 | not applicable | $2,979.00 |
1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.
If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.
Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.
Requisites
Mutual Exclusions
You cannot enrol in this unit as well as the following:
BMA109, BMA251, JNB220, XPD112, ZAA134Teaching
| Assessment | Marketing Plan Proposal Part One (30%)|Marketing Plan Report Part Two (30%)|Examination - Take Home Exam (40%) |
|---|---|
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required |
Lamb CW, Hair JF, McDaniel C, Summers J, Gardiner M, 2023, MKTG5 (Asia-Pacific Edition), 5th Edition, Cengage, Australia |
Links | Booktopia textbook finder |
|---|
The University reserves the right to amend or remove courses and unit availabilities, as appropriate.