Courses & Units

Services Marketing BMA258

Hobart, Launceston

Note:

Introduction

This unit addresses the importance of the services industry, the distinctive characteristics of services, and marketing implications arising from these. You will develop an understanding of key challenges and issues associated with marketing in a services environment. Additionally, you will gain a broad understanding of the interaction between management and marketing within a service organisation, and become familiar with issues in developing and assessing service quality. The unit includes a focus on what is significant in hospitality and tourism management, and in the marketing of information services.

Summary

Unit name Services Marketing
Unit code BMA258
Credit points 12.5
Faculty/School College of Business & Economics
Tasmanian School of Business and Economics
Discipline Management
Coordinator

Gauri Laud

Teaching staff

Gauri Laud, Kevin Swarts

Level Intermediate
Available as student elective? Yes
Breadth Unit? No

Availability

Location Study period Attendance options Available to
Hobart Semester 1 On-Campus Off-Campus International International Domestic Domestic
Launceston Semester 1 On-Campus International Domestic

Key

On-campus
Off-Campus
International students
Domestic students
Note

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Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

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Key Dates

Study Period Start date Census date WW date End date
Semester 1 25/2/2019 22/3/2019 15/4/2019 2/6/2019

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2019 are indicative and subject to change. Finalised census dates for 2019 will be available from the 1st October 2018.

About Census Dates

Fees

Domestic

Band CSP Student Contribution Full Fee Paying (domestic) Field of Education
1 2019: $820.00 2019: $2,037.00 090799

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.

Requisites

Prerequisites

BMA151 or BMA251

Teaching

Teaching Pattern

Attending: involves a mix of lectures, tutorials, and online activities.
Distance: content delivered primarily online.

Assessment

Please check the unit outline for details.

TimetableView the lecture timetable | View the full unit timetable

Textbooks

Required

Please check the unit outline for details.

Recommended

Co-op Bookshop links

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.