Courses & Units

Retailing and Sales BMA329

Hobart

Introduction

Retailing is a large and diverse industry that contributes significantly to the overall economy. Further retailing,  influences our daily lives in our roles as consumers and shoppers.  In recent years, the role of retail marketing and management has evolved with the increase of competition from the growth of new technology and consumer demand for better value with higher quality service.

The study of retail marketing and management requires an understanding of a wide range of activities such as: environmental and consumer analysis; retail marketing research; retail strategy; merchandise planning; store development; operations; channel management; pricing; promotion; retail marketing management; location analysis; and human resource management.

This unit assists you to acquire a deeper understanding of the retail environment, retail strategy and concepts, and equips you with a working knowledge of how to integrate suitable techniques and strategies to maximise the effectiveness of retail marketing and management efforts.

This unit also takes a strategic focus on the role and importance of service quality.  In particular, service quality in the service counter and the management of the service and retail experience in achieving customer satisfaction.

Summary

Unit name Retailing and Sales
Unit code BMA329
Credit points 12.5
Faculty/School Tasmanian School of Business & Economics (TSBE)
TSBE
Discipline Marketing
Coordinator

Dr Louise Grimmer

Teaching staff

Dr Louise Grimmer

Level Advanced
Available as student elective? Yes
Breadth Unit? No

Availability

Location Study period Attendance options Available to
Hobart Semester 2 On-Campus Off-Campus International International Domestic Domestic

Key

On-campus
Off-Campus
International students
Domestic students
Note

Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

Special approval is required for enrolment into TNE Program units.

TNE Program units special approval requirements.

Key Dates

Study Period Start date Census date WW date End date
Semester 2 16/7/2018 10/8/2018 3/9/2018 21/10/2018

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2018 are indicative and subject to change. Finalised census dates for 2018 will be available from the 1st October 2017.

About Census Dates

Fees

Domestic

Band CSP Student Contribution Full Fee Paying (domestic) Field of Education
3 2017: $1,324.00 2017: $2,438.00 080500

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.

Requisites

Prerequisites

BMA258

Teaching

Teaching Pattern

Two hour lecture and one hour tutorial

Assessment

Please check the unit outline for details.

TimetableView the lecture timetable | View the full unit timetable

Textbooks

Required

Please check the unit outline for details.

Co-op Bookshop links

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.