Courses & Units

Advertising and Promotion BMA349

Hobart

Introduction

This unit provides you with an overview of contemporary principles and tools of marketing communications, and considers how managers develop sound communications strategies to achieve marketing objectives. Topics include: advertising planning, media selection, direct response marketing, sales promotion, public relations, personal selling, interactive marketing and measurement of effectiveness.

Summary

Unit name Advertising and Promotion
Unit code BMA349
Credit points 12.5
Faculty/School Tasmanian School of Business & Economics (TSBE)
TSBE
Discipline Marketing
Coordinator

Dr Louise Grimmer

Teaching staff

Dr Louise Grimmer

Level Advanced
Available as student elective? Yes
Breadth Unit? No

Availability

Location Study period Attendance options Available to
Hobart Semester 1 On-Campus Off-Campus International International Domestic Domestic

Key

On-campus
Off-Campus
International students
Domestic students
Note

Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

Special approval is required for enrolment into TNE Program units.

TNE Program units special approval requirements.

Key Dates

Study Period Start date Census date WW date End date
Semester 1 26/2/2018 23/3/2018 16/4/2018 3/6/2018

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2018 are indicative and subject to change. Finalised census dates for 2018 will be available from the 1st October 2017.

About Census Dates

Fees

Domestic

Band CSP Student Contribution Full Fee Paying (domestic) Field of Education
1 2017: $793.00 2017: $2,207.00 100799

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.

Requisites

Prerequisites

BMA151 or BMA251

Mutual Exclusions

You cannot enrol in this unit as well as the following:

BMA355, BMA249, BMA255

Teaching

Teaching Pattern

Attending: involves a mix of lectures, tutorials and online activities.

Distance: content delivered primarily online.

Assessment

Please check the unit outline for details.

TimetableView the lecture timetable | View the full unit timetable

Textbooks

Required

Please check the unit outline for details.

Co-op Bookshop links

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.