Courses & Units

Marketing Management BMA351

Hobart, Hong Kong Universal Ed


Focuses on developing your advanced theoretical knowledge and applied skills in order to assist you to formulate marketing strategies and tactics, to face challenges and overcome marketing-related problems successfully, and to generate marketing-driven business growth.


Unit name Marketing Management
Unit code BMA351
Credit points 12.5
Faculty/School Tasmanian School of Business & Economics (TSBE)
Discipline Marketing

Dr Kim Lehman

Teaching staff

Dr Kim Lehman

Level Advanced
Available as student elective? Yes
Breadth Unit? No


Location Study period Attendance options Available to
Hobart Semester 2 On-Campus Off-Campus International International Domestic Domestic
Hong Kong Universal Ed Semester 2 On-Campus International


International students
Domestic students

Units are offered as On-campus where the majority of teaching will occur at the campus identified.  Units offered Off-campus generally have no requirement for attendance at a physical university campus unless the unit has practical or fieldwork components*:  the campus indicated for an Off-Campus unit is the one at which teaching is administered from.

*Please read the Unit Introduction in the Course and Unit Handbook for attendance requirements for units offered in Off-campus mode.

Key Dates

Study Period Start date Census date WW date End date
Semester 2 17/7/2017 10/8/2017 4/9/2017 20/10/2017

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2017 are indicative and subject to change. Finalised census dates for 2017 will be available from the 1st October 2016.

About Census Dates



Band CSP Student Contribution Full Fee Paying (domestic) Field of Education
3 2017: $1,324.00 2017: $2,438.00 080505

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.



BMA151 or BMA251


Teaching Pattern

Attending: involves a mix of lectures, tutorial and online activities.

Distance: content delivered primarily online.


Please check the unit outline for details.

TimetableView the lecture timetable | View the full unit timetable



Please check the unit outline for details.

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The University reserves the right to amend or remove courses and unit availabilities, as appropriate.