Courses & Units

Marketing Management BMA351

Hobart, Hong Kong Universal Ed, Shanghai Ocean University

Introduction

Focuses on developing advanced theoretical knowledge and applied skills of students in order to assist them to formulate marketing strategies and tactics, to face challenges and overcome marketing-related problems successfully, and to generate marketing-driven business growth.

Summary

Unit name Marketing Management
Unit code BMA351
Credit points 12.5
Faculty/School Tasmanian School of Business & Economics (TSBE)
TSBE
Discipline Marketing
Coordinator

Dr Kim Lehman

Teaching staff

Dr Kim Lehman

Level Advanced
Available as student elective? Yes
Breadth Unit? No

Availability

Location Study period Attendance options Available to
Hobart Semester 2 On-Campus Off-Campus International International Domestic Domestic
Hong Kong Universal Ed Semester 2 On-Campus International
Shanghai Ocean University Shanghai Semester 2 On-Campus International Domestic

Key

On-campus
Off-Campus
International students
Domestic students
Note

Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

Special approval is required for enrolment into TNE Program units.

TNE Program units special approval requirements.

Key Dates

Study Period Start date Census date WW date End date
Semester 2 11/7/2016 10/8/2016 29/8/2016 14/10/2016
Shanghai Semester 2 22/2/2016 23/3/2016 11/4/2016 27/5/2016

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see Withdrawal dates explained for more information).

Unit census dates currently displaying for 2016 are indicative and subject to change. Finalised census dates for 2016 will be available from the 1st October 2016.

About Census Dates

Fees

Domestic

Band CSP Student Contribution Full Fee Paying (domestic) Field of Education
3 2016: $1,305.00 2016: $2,300.00 080505

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.

Requisites

Prerequisites

BMA151 or BMA251

Teaching

Teaching Pattern

Please check the unit outline for details.

Assessment

Continuous assessment and/or exam as approved by the Head of School.

TimetableView the lecture timetable | View the full unit timetable

Textbooks

Required

Please check the unit outline for details.

Co-op Bookshop links