Hobart, Launceston, Hong Kong Universal Ed
The demand for trained, experienced and effective marketing practitioners is growing. Marketing is a discipline that seeks to ‘make sense’ of the commercial world around us, a skill that can benefit any enterprise. As such, more and more firms (including government agencies and non-profit organisations) are seeking people capable of putting marketing theory into practice by formulating and implementing effective marketing plans. This unit introduces you to the theories underpinning marketing strategy, and their role in the development of an effective marketing plan. This unit also allows you to integrate and apply the knowledge gained in your previous studies to solve real-world marketing problems.
|Unit name||Marketing Management|
|Faculty/School||College of Business & Economics
Tasmanian School of Business and Economics
UTAS & HKUE: Dr Lin Yang
SOU: Dr Lingling Gao
|Available as student elective?||Yes|
|Location||Study period||Attendance options||Available to|
|Hobart||Semester 2||On-Campus||Off-Campus||International International||Domestic Domestic|
|Launceston||Accelerated Study Period 3||On-Campus||International||Domestic|
|Hong Kong Universal Ed||Semester 2||On-Campus||International|
- International students
- Domestic students
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Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
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|Study Period||Start date||Census date||WW date||End date|
|Accelerated Study Period 3||14/9/2020||2/10/2020||28/10/2020||12/12/2020|
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Unit census dates currently displaying for 2020 are indicative and subject to change. Finalised census dates for 2020 will be available from the 1st October 2020.
- LO1: Demonstrate knowledge of the theories and concepts of marketing strategy.
- LO2: Apply marketing strategy theory and independent research to contemporary marketing strategy issues.
- LO3: Communicate marketing strategy theory and practice.
|Band||CSP Student Contribution||Full Fee Paying (domestic)||Field of Education|
|3||2020: $1,394.00||2020: $2,702.00||080505|
Fees for next year will be published in October. The fees above only apply for the year shown.
Please note: international students should refer to this page to get an indicative course cost.
BMA151 or BMA251 and 2 x intermediate level marketing units.
1 x 2 hour lecture, 1 x 1 hour tutorial per week. Please check the unit outline for details.
Strategic Analysis Report (25%), Strategic Marketing Plan (35%), Final exam (40%).
|Timetable||View the lecture timetable | View the full unit timetable|
Marshall, Greg W. and Johnston, Mark. W. (2015), Marketing Management, 2nd ed. McGraw Hill Education, New York, USA.
Co-op Bookshop links
The University reserves the right to amend or remove courses and unit availabilities, as appropriate.