Courses & Units

Foundations of Marketing BMA506

Hobart

Introduction

Marketing is a business function that goes beyond the mere act of selling or advertising – it encompasses the entire process through which value is created, captured and offered to customers. It is also critical that marketing organisations establish and maintain relationships with customers to achieve and sustain a competitive advantage. In order to compete effectively in an increasingly dynamic global market, managers must be cognisant of the importance of marketing and how it contributes to the achievement of strategic goals.

The focus of this unit is to develop knowledge of what marketing is, how it works and why it is important in the business context. It provides students with a comprehensive description of the key theories and concepts upon which the marketplace can be understood, assessed and targeted. This unit will equip students with the foundational knowledge and skills  required to engage in and manage the process through which a firm's value offerings are marketed to customers.

Summary

Unit name Foundations of Marketing
Unit code BMA506
Credit points 12.5
Faculty/School College of Business & Economics
Tasmanian School of Business and Economics
Discipline Management
Coordinator

Dr Linda French

Teaching staff

Dr Linda French

Level Postgraduate
Available as student elective? Yes
Breadth Unit? No

Availability

Location Study period Attendance options Available to
Hobart Semester 1 On-Campus Off-Campus International International Domestic Domestic
Hobart Semester 2 On-Campus Off-Campus International International Domestic Domestic

Key

On-campus
Off-Campus
International students
Domestic students
Note

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Key Dates

Study Period Start date Census date WW date End date
Semester 1 25/2/2019 22/3/2019 15/4/2019 2/6/2019
Semester 2 15/7/2019 9/8/2019 2/9/2019 20/10/2019

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2019 are indicative and subject to change. Finalised census dates for 2019 will be available from the 1st October 2018.

About Census Dates

Fees

Domestic

Band CSP Student Contribution Full Fee Paying (domestic) Field of Education
3 2019: $1,369.00 2019: $2,611.00 080505

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.

Teaching

Teaching Pattern

Three hour weekly workshop.

Assessment

Please check the unit outline for details.

TimetableView the lecture timetable | View the full unit timetable

Textbooks

Required

Please check the unit outline for details.

Co-op Bookshop links

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