Courses & Units

New Product and Service Development BMA608

Hobart

Note:

It is strongly recommended that you complete BMA506 Foundations of Marketing and BMA604 Consumer Decision Making before undertaking this unit to ensure you have the necessary level of knowledge to successfully complete assessments.

Introduction

Firms are paying more attention to the development of new products and services to enhance their market position. Commercialising innovative products and services on a timely basis is the key to not only profit, but in some industries, survival.  However, despite significant investment in screening and developing new products and services, statistics reflect continuing high failure rates.  This underscores the need for better management of new product and service commercialisation.

The focus of this unit is on developing student's knowledge of how new product and new service development creates value for firms and their stakeholders. It will focus on new product and service commercialisation from a strategic perspective, emphasising the development of knowledge of the relevant strategic foundations. These foundations comprise the sources for product and service innovation, the timing of market entry, competition and product market issues, market adoption, developing new service bundles, and strategies for marketing new products and services.

Summary

Unit name New Product and Service Development
Unit code BMA608
Credit points 12.5
Faculty/School Tasmanian School of Business & Economics (TSBE)
TSBE
Discipline Marketing
Coordinator

Dr Gauri Laud

Teaching staff

Available as student elective? No
Breadth Unit? No

Availability

Location Study period Attendance options Available to
Hobart Semester 2 On-Campus Off-Campus International International Domestic Domestic

Key

On-campus
Off-Campus
International students
Domestic students
Note

Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

Special approval is required for enrolment into TNE Program units.

TNE Program units special approval requirements.

Key Dates

Study Period Start date Census date WW date End date
Semester 2 16/7/2018 10/8/2018 3/9/2018 21/10/2018

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2018 are indicative and subject to change. Finalised census dates for 2018 will be available from the 1st October 2017.

About Census Dates

Fees

Domestic

Band CSP Student Contribution Full Fee Paying (domestic) Field of Education
3 2017: $1,324.00 2017: $2,438.00 080505

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.

Requisites

Co-requisites

Mutual Exclusions

You cannot enrol in this unit as well as the following:

Teaching

Teaching Pattern

2 hour weekly workshop/seminar

Assessment

Please see the unit outline for details.

TimetableView the lecture timetable | View the full unit timetable

Flexible Study Options

Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified).  A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus.  A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

Special approval is required for enrolment into TNE Program units.

Textbooks

Required

Please see the unit outline for details.

Recommended

Co-op Bookshop links

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.