Courses & Units

Market Research and Decision-Making BMA611

Hobart

Note:

It is strongly recommended that you complete BMA506 Foundations of Marketing and BMA604 Consumer Decision Making before undertaking this unit to ensure you have the necessary level of knowledge to successfully complete assessments.

Introduction

Businesses are changing constantly and markets are moving at a rapid pace, meaning that market research is critical to keep abreast of such changes. Market research comprises a critical facet of marketing management; playing a central role in supporting marketing management, business decision making and helping to solve business problems. Market research is the key to identifying market opportunities and underpins the ability of a firm to make sound decisions.

The focus of this unit is on developing students' knowledge about of market research principles, and the main methods used in market research, and their role in supporting marketing decision making. In particular, Students will develop knowledge, critical analysis, and creative thinking to define market research problems, data measurement, questionnaire design, sampling, data collection and, data analysis, and presentation of results to make support marketing decisions. This unit will assist students to undertake market research and develop skills of in making decisions based on market research, solving marketing problems, using statistical software¸ and developing written communication.

Summary

Unit name Market Research and Decision-Making
Unit code BMA611
Credit points 12.5
Faculty/School College of Business & Economics
Tasmanian School of Business and Economics
Discipline Marketing
Coordinator

Professor Martin Grimmer

Teaching staff

Professor Martin Grimmer

Available as student elective? No
Breadth Unit? No

Availability

Location Study period Attendance options Available to
Hobart Semester 2 On-Campus Off-Campus International International Domestic Domestic

Key

On-campus
Off-Campus
International students
Domestic students
Note

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Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

Special approval is required for enrolment into TNE Program units.

TNE Program units special approval requirements.

Key Dates

Study Period Start date Census date WW date End date
Semester 2 13/7/2020 10/8/2020 31/8/2020 18/10/2020

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2020 are indicative and subject to change. Finalised census dates for 2020 will be available from the 1st October 2020.

About Census Dates

Fees

Domestic

Band CSP Student Contribution Full Fee Paying (domestic) Field of Education
3 2020: $1,394.00 2020: $2,702.00 080505

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.

Requisites

Prerequisites

Co-requisites

Mutual Exclusions

You cannot enrol in this unit as well as the following:

Teaching

Teaching Pattern

3 hours class contact per week

Assessment

Please see the unit outline for details.

TimetableView the lecture timetable | View the full unit timetable

Flexible Study Options

Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified).  A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus.  A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

Special approval is required for enrolment into the TNE Program units.

Textbooks

Required

Please see theunit outline for details.

Recommended

Co-op Bookshop links

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.