Courses & Units

Strategic Marketing Management BMA709



It is strongly recommended that you complete BMA506 Foundations of Marketing and BMA604 Consumer Decision Making before undertaking this unit to ensure you have the necessary level of knowledge to successfully complete assessments.


Strategic marketing management is the driving force of successful industrial and business to business (B2B) firms. To be successful, a company must develop competitive marketing strategies that effectively position its products against competitors and give it the strongest possible competitive advantage. The task of competitive strategy is to develop, maintain and/or defend an organisation's competitive position based on a sustainable competitive advantage. Sustainability of advantage is important because of the considerable investment required.

The focus of this unit is on developing students' knowledge and skills to develop marketing strategy and manage the firms' strategic marketing management activities. The unit equips students with knowledge to develop effective marketing strategies to enable a B2B firm to develop its market position and provide competitive advantage for its products or services.  The unit will also focus on identifying various competitive positions, as well as how to achieve and maintain them.  This unit will concentrate on developing knowledge of the important aspects of analysis, strategy, implementation and monitoring. This is an integrative unit focusing on managing the complexity and multi-dimensional nature of strategic marketing management from the marketing manager's viewpoint.


Unit name Strategic Marketing Management
Unit code BMA709
Credit points 12.5
Faculty/School College of Business & Economics
Tasmanian School of Business and Economics
Discipline Marketing

Dr Kim Lehman

Teaching staff

Dr Kim Lehman

Available as student elective? Yes
Breadth Unit? No


Location Study period Attendance options Available to
Hobart Semester 2 On-Campus Off-Campus International International Domestic Domestic


International students
Domestic students

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Key Dates

Study Period Start date Census date WW date End date
Semester 2 13/7/2020 10/8/2020 31/8/2020 18/10/2020

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2020 are indicative and subject to change. Finalised census dates for 2020 will be available from the 1st October 2020.

About Census Dates



Band Full Fee Paying (domestic) Field of Education
3 2020: $2,702.00 080505

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.


Teaching Pattern

2 hour seminar and 1 hour workshop each week.


Please check the unit outline for details.

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Please check theunit outline for details.

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