Courses & Units

International Marketing BMA785



As global business continues to grow, understanding marketing in all cultures is essential. Understanding diversity is critical due to cultural, economic, technological, political and legal differences, which affect consumer choices and consequently the marketing process. International marketing involves recognising that consumers across the globe have diverse needs, preferences, and expectations. International marketing considers the opportunities to market new and existing products and services that meet consumer preferences and expectations at a global level.

The focus of this unit is on developing students' knowledge of factors that affect consumer decision-making at a global level. In this unit, students will develop knowledge about the various marketing concepts, such as product development, distribution networks, pricing and promotional methods from a cross-cultural perspective. The unit will assist students to identify various strategies that international marketers apply to gain a competitive advantage in the complex global market. The unit will enable students to develop knowledge and skills for adapting and implementing the steps and processes involved in planning marketing strategy into an international market.


Unit name International Marketing
Unit code BMA785
Credit points 12.5
Faculty/School College of Business & Economics
Tasmanian School of Business and Economics
Discipline Marketing

Dr Rajesh Rajaguru

Teaching staff

Dr Rajesh Rajaguru

Level Postgraduate
Available as student elective? Yes
Breadth Unit? No


Location Study period Attendance options Available to
Hobart Semester 2 On-Campus Off-Campus International International Domestic Domestic


International students
Domestic students

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Key Dates

Study Period Start date Census date WW date End date
Semester 2 13/7/2020 10/8/2020 31/8/2020 18/10/2020

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2020 are indicative and subject to change. Finalised census dates for 2020 will be available from the 1st October 2020.

About Census Dates



Band CSP Student Contribution Full Fee Paying (domestic) Field of Education
3 2020: $1,394.00 2020: $2,702.00 080303

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.


Teaching Pattern

Offered face-to-face on weekdays in Hobart with a 2 hour lecture and a 50 minute tutorial each week; and by distance.


Please check the unit outline for details.

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