Master of Strategic Communication (R7Y)

Overview  2020

ATAR

No Guaranteed Entry ATAR

Guaranteed Entry ATAR

Achievement of a specified ATAR will guarantee acceptance into a course or institution, subject to any non-ATAR criteria being met, such as a prerequisite study or English language proficiency.

:
See entry requirements

Duration

mode.loadCategory not equal to Part Time
Minimum 1.5 Years, up to a maximum of 5 Years

Duration

Duration refers to the minimum and maximum amounts of time in which this course can be completed. It will be affected by whether you choose to study full or part time, noting that some programs are only available part time.

Location

Hobart
Semester 1, Semester 2

Full Fee Paying places available

ATAR

No Guaranteed Entry ATAR

Guaranteed Entry ATAR

Achievement of a specified ATAR will guarantee acceptance into a course or institution, subject to any non-ATAR criteria being met, such as a prerequisite study or English language proficiency.

:
See entry requirements

Duration

Minimum 1.5 Years
Entry requirements

Location

Hobart
Semester 1, Semester 2
Study Strategic Communication at the University of Tasmania’s Media School to give you the knowledge and skills required to become an independent and entrepreneurial communicator.

Our new Master of Strategic Communication has been developed to meet the complexity and dynamism of an ever increasingly digital and global communication environment. Jobs requiring communication skills are growing fast with employers demanding advanced analytical skills and professional-level communications expertise.

In response, our degrees offer a unique pathway for students coming from undergraduate study or professional roles in the sciences, arts or business to tailor their education.

Designed for those wanting to promote and implement change across a range of social, environment, political and business settings, these courses will help you to develop advanced analytical skills and professional-level communications expertise to applied ‘real-world’ situations.

Take advantage of the Media School’s strong reputation in Media research and unparallel access to industry partners across Tasmania through a choice of three targeted specialisations: Science Communication, Public Relations or Arts and Cultural Events.

Be taught by leading researchers and lecturers, who possess a broad range of industry experience in a state-of-the-art contemporary Media School supported by equipment and technical know-how.

  1. Critically analyse media texts, practice, industries and audiences from a theoretical perspective, showing advanced awareness of local, national and international contexts.
  2. Communicate effectively and ethically across a variety of media platforms, showing advanced abilities in specific areas of media production and/or the ability to communicate scholarly ideas in a meaningful way.
  3. Design and produce media content with initiative and judgement that exemplifies professional standards and responds to a changing and dynamic media environment
  4. Evaluate and reflect critically on one’s professional and research development
  5. Plan and conduct independent scholarship and advanced critical reflection in a scholarly research project and/or media practice

Course structure

Completion of the Master of Strategic Communication requires 150 credit points including;

  • a core unit of 25 credit points
  • a specialisation of 25 credit points chosen from;
    • Science Communication
    • Arts, Events & Culture
    • Public Relations
  • 100 credit points of Elective units

Students entering the course with a Bachelor's degree with Honours in a relevant discipline or substantial, relevant professional experience may be eligible for up to 50 credit points of credit towards Elective units

This unit summarises key developments in journalism, media and communications theory, approaches and methods. It reviews the work of significant theorists and addresses a range of approaches. Various methodological resources are outlined for students, helping them to both undertake their…

Credit Points: 25

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

Arts, Events and Culture

Festivals and other cultural events increasing contribute to the culture and economy of towns and cities around the world. In Hobart, our vibrant art and cultural calendar includes MOFO and Dark MOFO, Ten Days on the Island, and the Falls…

Credit Points: 25

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

 

Science Communication

This unit explores the relationship between contemporary communications technologies and practices, and social and environmental change. Students will develop their understanding of, and practical skills in, the use of media for advocating for change. Students will examine the communication and…

Credit Points: 25

LocationStudy periodAttendance optionsAvailable to
HobartSpring school

Key: On-campus    Off-Campus    International students    Domestic students

 

Public Relations

Media engagement is a central component of contemporary communications strategies. The unit provides contexts for historical and current media and public relations practice. Students are equipped to interact professionally with the media, to set clear communications goals and strategies, and…

Credit Points: 25

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

For marketers, understanding how buyers and consumers behave is an integral part of correctly identifying their needs, and subsequently developing effective marketing strategies. Buyers go through a decision-making processes before making a purchase or before deciding to continue to buy…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

Sales management and personal selling are critical to organisational success, especially in highly competitive markets. Good personal selling skills guide sales professionals toward alignment with buyers, by helping them overcome their problems and challenges, and creating value for both the…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

The increasing use of the Internet and other digital media by both business and consumers is having a significant effect on business globally. For consumers, information and communication technologies (ICT) provide more information, convenience, and a wider range of, and…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

Brands and brand management have spread far beyond the traditional view of consumer-goods marketers. Brands are increasingly important for companies in almost every industry; industrial and Business to Business (B2B) organisations in particular need to use branding in a strategic…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

This unit offers students the opportunity to examine in-depth a topic in journalism, media and communications by undertaking supervised research. Students meet regularly with a supervisor throughout the semester. Approval of the Course Coordinator is required to enrol in this…

Credit Points: 25

This unit is currently unavailable.

This unit explores the relationship between contemporary communications technologies and practices, and social and environmental change. Students will develop their understanding of, and practical skills in, the use of media for advocating for change. Students will examine the communication and…

Credit Points: 25

LocationStudy periodAttendance optionsAvailable to
HobartSpring school

Key: On-campus    Off-Campus    International students    Domestic students

This unit equips students to produce content and tell stories across multiple media platforms. A range of digital tools, delivery options and conceptual approaches will be explored as students design, research and produce media content. Academic and technical staff with…

Credit Points: 25

This unit is currently unavailable.

This unit introduces students to the practical skills of media writing. It is intended to provide students with a strong foundation for participation in the media industry in a variety of forms. A fundamental appreciation of language will enhance writing…

Credit Points: 25

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

Media engagement is a central component of contemporary communications strategies. The unit provides contexts for historical and current media and public relations practice. Students are equipped to interact professionally with the media, to set clear communications goals and strategies, and…

Credit Points: 25

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartWinter school

Key: On-campus    Off-Campus    International students    Domestic students

In this unit students will undertake an internship of no less than ten days with an industry provider to gain work-place experience. They will critically analyse a relevant industry or industry-related problem. To be accepted into this unit students are…

Credit Points: 25

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1
HobartSemester 2
HobartWinter school

Key: On-campus    Off-Campus    International students    Domestic students

Student's will undertake substantial research on an approved subject leading to a major project or thesis in consultation with an academic supervisor.…

Credit Points: 25

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

Students will undertake substantial research on an approved subject leading to a major project or thesis in consultation with an academic supervisor.…

Credit Points: 25

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1
HobartSemester 2
HobartWinter school

Key: On-campus    Off-Campus    International students    Domestic students

Festivals and other cultural events increasing contribute to the culture and economy of towns and cities around the world. In Hobart, our vibrant art and cultural calendar includes MOFO and Dark MOFO, Ten Days on the Island, and the Falls…

Credit Points: 25

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

Entry requirements

Entry into the Master’s degree requires;

  • a bachelor’s degree with a has completed a bachelor’s degree with a credit average and a major or equivalent in journalism, media studies or Communications or relevant disciplines, or;
  • completion of the Graduate Certificate or Graduate Diploma in Strategic Communication, or;
  • work experience of at least three years in journalism, public relations, or event management, and the related professions.

Candidates for the Masters of Strategic Communication may be eligible for a reduction in the
volume of learning of up to 50 credit points of Elective units if entering the course with the following background;

  • an Honours degree at Level 8 or higher in the Australian Qualifications Framework in journalism, media studies or Communications or related field;
  • professional experience in a relevant field equivalent to level 8 of the Australian Qualifications Framework.

Students entering the course with a Bachelor's degree with Honours in a relevant discipline or substantial, relevant professional experience may be eligible for up to 50 credit points of credit towards Elective units

Students who have completed the Graduate Certificate or Graduate Diploma in Strategic Communication are eligible to articulate to the Master's degree with full credit.

Fees & scholarships

Domestic students

Domestic students enrolled in a full fee paying place are charged the Student Services and Amenities Fee but this fee is incorporated in the fees you pay for each unit you enrol in. Full fee paying domestic students do not have to make any additional SSAF payments.

Domestic students enrolled in a Commonwealth supported place will be charged a fee based on the number of units they enrol in. In 2020, this fee is $46.20 per unit (of 12.5 credit points). In 2020, the maximum charge for full time students is $308.

Domestic students enrolled in certain postgraduate coursework programs may not be eligible for student payments through Youth Allowance and Austudy. Visit the Department of Social Services website to find out more about eligibility for Centrelink support and the list of eligible courses

International students

2020 Total Course Fee (international students): $46,891 AUD*.

Course cost based on a rate of $30,900 AUD per standard, full-time year of study (100 credit points).

* Please note that this is an indicative fee only.

International students

International students are charged the Student Services and Amenities Fee but this fee is incorporated in the annual rate. International students do not have to make any additional SSAF payments.

Scholarships

For information on general scholarships available at the University of Tasmania, please visit the scholarships website.

How can we help?

Do you have any questions about choosing a course or applying? Get in touch.

Domestic
1300 363 864
International
+61 3 6226 6200
Email
Course.Info@utas.edu.au
Online
Online enquiries

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