Courses & Units

Brand Communications HEJ247

Note:

It is recommended that students complete HEJ250/350 Public Relations before enrolling in this unit. Please refer to the program for further advice.

Introduction

This unit examines the storytelling tactics and strategies associated with the design and communication of brand narratives. The unit addresses the ways in which, in the changing media environment, brand narratives are now communicated via social networks and key 'influencers' as much as they are communicated via traditional methods and channels of storytelling. Case studies range from the study of personal brands through to the brands of organisations as diverse as corporations, sporting clubs, consumer brands, government agencies, and charities and not-for-profits. You will be equipped to undertake brand research and analysis incorporating key theoretical, ethical and regulatory concepts in contemporary brand narrative development. You will also produce materials central to the implementation of effective brand communications.

Summary

Unit name Brand Communications
Unit code HEJ247
Credit points 12.5
Faculty/School College of Arts, Law and Education
School of Social Sciences
Discipline Journalism, Media and Communications
Coordinator

Dr Katrina Clifford

Teaching staff

Dr Katrina Clifford

Level Intermediate
Available as student elective? Yes
Breadth Unit? No

Availability

This unit is currently unavailable.

Note

Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

Special approval is required for enrolment into TNE Program units.

TNE Program units special approval requirements.

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2018 are indicative and subject to change. Finalised census dates for 2018 will be available from the 1st October 2017.

About Census Dates

Fees

Domestic

Band Field of Education
1 100799

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.

Requisites

Prerequisites

For Bachelor of Media and Bachelor of Media with Honours students: 4 HEJ level 100 units

For students outside the Bachelor of Media: 2 HEJ level 100 units

Mutual Exclusions

You cannot enrol in this unit as well as the following:

HEJ347 Brand Communications

Teaching

Teaching Pattern

Five contact hours fortnightly

Assessment

Campaign Analysis – 1500 words (20%); Social Media Audit (30%); Brand Media Kit (50%)

TimetableView the lecture timetable | View the full unit timetable

Textbooks

Required

Most JMC units have neither required nor recommended texts but if this unit does, information about these can be found at the CoOp Bookshop links below close to the start of semester. For the majority of units, a Reading List providing access to electronic readings is provided (if applicable) and this will be made available through MyLO and the Library at the beginning of semester.

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.