It is recommended that students complete HEJ160 Writing Media: Stories and Content before enrolling in this unit. Please refer to the program for further advice.
This unit introduces you to the principles, practices and theories of public relations and places the profession in its societal and media contexts. You will become familiar with public relations writing and develop skills in gathering, organizing and presenting information. The dual emphasis on practical matters and their underpinning theory will allow you to develop an understanding and knowledge of how public relations practitioners interact with the media and the community.
|Unit name||Public Relations|
|Faculty/School||College of Arts, Law & Education
School of Social Sciences
|Discipline||Journalism, Media and Communications|
Dr Donald Reid
Dr Donald Reid
|Available as student elective?||Yes|
|Location||Study period||Attendance options||Available to|
- International students
- Domestic students
Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
Special approval is required for enrolment into TNE Program units.
|Study Period||Start date||Census date||WW date||End date|
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Unit census dates currently displaying for 2018 are indicative and subject to change. Finalised census dates for 2018 will be available from the 1st October 2017.
|Band||CSP Student Contribution||Full Fee Paying (domestic)||Field of Education|
|1||2018: $805.00||2018: $2,284.00||100799|
Fees for next year will be published in October. The fees above only apply for the year shown.
Please note: international students should refer to this page to get an indicative course cost.
For Bachelor of Media and Bachelor of Media with Honours students: 4 HEJ level 100 units
For students outside the Bachelor of Media: 2 HEJ level 100 units
You cannot enrol in this unit as well as the following:
HEJ205 Public Relations
HEJ250 Public Relations
Five contact hours fortnightly
Research Essay (20%); Media Release and Exegesis (30%); Crisis Communications Plan (50%)
|Timetable||View the lecture timetable | View the full unit timetable|
Most JMC units have neither required nor recommended texts but if this unit does, information about these can be found at the CoOp Bookshop links below close to the start of semester. For the majority of units, a Reading List providing access to electronic readings is provided (if applicable) and this will be made available through MyLO and the Library at the beginning of semester.
Co-op Bookshop links
The University reserves the right to amend or remove courses and unit availabilities, as appropriate.