Courses & Units

Designing Events ZAA114

Hobart, Launceston, Cradle Coast


This unit investigates events of varying scale, and identifies their contribution as a potential key driver of growth and economic development of businesses, cities and communities. It also analyses the social, cultural and environmental impacts of events on destinations and communities.
Activities will support analysing types of events, venues, themes, target markets, relevance to communities and how events contribute to the mixed economy. You will examine approaches to conceptualising an event of relevance for a specific audience, prepare a simulated event bid, engage in group presentations, and complete an observation of an event to analyse its design components. These activities and tasks will provide you with opportunities to identify key skills and how you may apply this learning in the future to event management.


Unit name Designing Events
Unit code ZAA114
Credit points 6.25
Faculty/School University College
Discipline Applied Business

Dr Clayton Hawkins

Level Introductory
Available as student elective? No
Breadth Unit? No


Location Study period Attendance options Available to
Hobart Term 4 On-Campus Domestic
Launceston Term 4 On-Campus Off-Campus Domestic Domestic
Cradle Coast Term 4 On-Campus Domestic


International students
Domestic students

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Key Dates

Study Period Start date Census date WW date End date
Term 4 14/10/2019 18/11/2019 19/11/2019 20/12/2019

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2019 are indicative and subject to change. Finalised census dates for 2019 will be available from the 1st October 2018.

About Census Dates

Learning Outcomes

Discipline ILOs
D1.Describe and explain the purposes and impacts of events to government, businesses and communities
D2. Analyse, design and communicate event concepts
D3. Analyse and apply approaches to conceptualising events

Practice & Portfolio ILOs
P1. Identify, evaluate and use relevant discipline tools and techniques
P2. Identify and evaluate relevant behaviours, principles and perspectives in the workplace
P3. Use reflective and deliberative thinking to generate plans for self-development
P4. Apply practice and discipline based skills and knowledge to communicate solutions to real world problems.



Band CSP Student Contribution Field of Education
3 2019: $684.00 080323

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.





Teaching Pattern

Blended mode: Online content, full-day workshop (x2), weekly tutorials


Linking event management skills to local events (20%), event proposal (50%), case study (30%)

TimetableView the lecture timetable | View the full unit timetable



Wrathall, J & Gee, A 2011, Event Management: Theory and Practice, McGraw-Hill, Sydney

Co-op Bookshop links

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.