Courses & Units

Digital Visitor Economy ZAA213

Hobart, Launceston, Cradle Coast


Digital platforms and social technologies influence the success of tourism businesses. The interaction of humans and technology provide tourism professionals with exciting opportunities to engage visitors. This unit will investigate emerging disruptive technologies andhow they may be usedto build visitor numbers and enhance the visitor experience.

Advances in technology give rise to new forms of visitor engagement. You will undertake practical activities and experiences to investigate key concepts. These include influences and impacts of digital platforms and social technologies such as Airbnb, Instagram and TripAdvisor on the tourism industry. You will analyse current and emerging technologies in the digital visitor economy and develop skills relevant to the industry. This will include investigating innovative practices and their application, and communicating potential outcomes to industry.



Unit name Digital Visitor Economy
Unit code ZAA213
Credit points 6.25
Faculty/School University College
Discipline Applied Business

Dr Clayton Hawkins

Level Intermediate
Available as student elective? No
Breadth Unit? No


Location Study period Attendance options Available to
Hobart Term 2 On-Campus Domestic
Launceston Term 2 On-Campus Domestic
Cradle Coast Term 2 On-Campus Domestic


International students
Domestic students

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Key Dates

Study Period Start date Census date WW date End date
Term 2 29/4/2019 3/6/2019 4/6/2019 5/7/2019

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2019 are indicative and subject to change. Finalised census dates for 2019 will be available from the 1st October 2018.

About Census Dates

Learning Outcomes

D1. Identify and analyse the influences of emerging digital platforms and social technologies on tourism

D2. Evaluate and communicate impacts of technology on the digital visitor economy

D3. Identify and analyse innovative practices in technology for the tourism industry

P1. Apply discipline based skills and knowledge in dynamic practice situations

P2. Analyse and communicate core concepts related to discipline knowledge and practice

P3. Analyse and evaluate applications of innovative and/or entrepreneurial practice

P4. Develop and communicate understandings related to graduate attributes and transferable skills as adaptive practitioners



Band CSP Student Contribution Field of Education
3 2019: $684.00 080323

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.





Teaching Pattern

Blended mode: Online content, full-day workshop (x2), weekly tutorials

  • Tourists in the Digital Visitor Economy (20%)
  • Environmental Scan (eScan) (30%)
  • Report and Industry Spotlight (50%)
TimetableView the lecture timetable | View the full unit timetable


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The University reserves the right to amend or remove courses and unit availabilities, as appropriate.