Vegemite, Apple Macs and Nike are all distinguishable products but how did they become popular and create a loyal market following? This subject identifies the importance of branding for businesses and individuals and the impact of design thinking upon packaging, labelling, marketing and defining a brand through visual identity.
|Unit name||Branding and Visual Identity|
Dr Donald Thomson
|Available as student elective?||No|
|Location||Study period||Attendance options||Available to|
- International students
- Domestic students
Please check you System Requirements if you are attending via Distance/Off-Campus.
Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
Special approval is required for enrolment into TNE Program units.
|Study Period||Start date||Census date||WW date||End date|
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Unit census dates currently displaying for 2018 are indicative and subject to change. Finalised census dates for 2018 will be available from the 1st October 2017.
|Band||CSP Student Contribution||Field of Education|
Fees for next year will be published in October. The fees above only apply for the year shown.
Please note: international students should refer to this page to get an indicative course cost.
Two hour tutorial and three hours of collaborative workshops per week.
Launceston and Hobart students will study at Foundry campuses.
|Timetable||View the lecture timetable | View the full unit timetable|
Co-op Bookshop links
The University reserves the right to amend or remove courses and unit availabilities, as appropriate.