Courses & Units

Branding and Visual Identity ZAD211

Hobart, Launceston, Cradle Coast

Introduction

Vegemite, Apple Macs and Nike are all distinguishable products but how did they become popular and create a loyal market following? This subject identifies the importance of branding for businesses and individuals and the impact of design thinking upon packaging, labelling, marketing and defining a brand through visual identity.

Summary

Unit name Branding and Visual Identity
Unit code ZAD211
Credit points 6.25
Faculty/School Division of University College
University College
Discipline Applied Design
Coordinator

Dr Donald Thomson

Available as student elective? No
Breadth Unit? No

Availability

Location Study period Attendance options Available to
Hobart Term 3 On-Campus Domestic
Launceston Term 3 On-Campus Domestic
Cradle Coast Term 3 On-Campus Domestic

Key

On-campus
Off-Campus
International students
Domestic students
Note

Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

Special approval is required for enrolment into TNE Program units.

TNE Program units special approval requirements.

Key Dates

Study Period Start date Census date WW date End date
Term 3 23/7/2018 27/8/2018 28/8/2018 30/9/2018

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2018 are indicative and subject to change. Finalised census dates for 2018 will be available from the 1st October 2017.

About Census Dates

Fees

Domestic

Band Field of Education

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.

Requisites

Co-requisites

ZAP206

Teaching

Teaching Pattern

Two hour tutorial and three hours of collaborative workshops per week.

Launceston and Hobart students will study at Foundry campuses.

Assessment
  • Portfolio - selection of branding and logo design (50%)
  • Design Project - marketing campaign (50%)
TimetableView the lecture timetable | View the full unit timetable

Textbooks

RequiredNone
Co-op Bookshop links

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.