Key to Tasmanian Dicots
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Ozothamnus ferrugineus (formerly known as Helichrysum dendroideum; Asteraceae) 2:335
This is large, much branched shrub that is common and widespread in wet forests. It grows after fire, and will persist for perhaps a few decades. It also grows along roadsides. The small inflorescences occur at the ends of the branches. I can be confused with O. thyrsoideus (which occurs in similar habitats), but which has the inflorescences scattered along the branches. 
 

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