Dr Seu Keow Cheng
Lecturer - Lecturer
"BA MA (UManitoba), PhD (USyd) "
Contact Details
| Contact Campus |
Sandy Bay Campus |
| Building |
Faculty of Business, Commerce Building |
| Room Reference |
415 |
| Telephone |
+61 3 6226 2307 |
| Fax |
+61 3 6226 7587 |
| Email |
seu.cheng@utas.edu.au |
Teaching Responsibilities
Units taught:
BEA130 Foundations of Economic Policy
BEA681 Statistics for Managers
BEA683 Economics for Managers
Publications
Publications:
- Exploring Users Direct Choice Elasticity and Willingness To Pay for Third-Party Logistics Service Attributes, 7th International Business Research Conference Proceedings (ISBN 978-0-9804557-0-0), 2-6 December 2007. Cheng, Seu Keow 2007 * 7th International Business Research Conference Proceedings
- A Conceptual Framework for Analysing Supply Risks in Supply Networks Cheng, Seu Keow and Kam, B. 2008 * Journal of Enterprise Information Management, Special Issue forthcoming
Achievements
Prior to joining the University of Tasmania, Seu Keow taught in Asia and at a number of universities in New South Wales. Her industry experience spans from working as a management/economic consultant in Malaysia; as an e-Commerce projects coordinator for the former NRMA Insurance Pty. Ltd., MBF Health Insurance Pty Ltd., and AMP Insurance/Computer Sciences Corporation, to working as a senior research officer for the former Bureau of Transport and Regional Economics in Canberra and as a contractor in Transport Economics and Policy for the Roads and Traffic Authority and Ministry of Transport in New South Wales.
