This unit analyses the role of the media as a cultural resource. It explores the historical and cultural contexts of a broad range of popular media examples including animation, television drama and comic books and analyses the relationships media develop with their audiences. Students will gain both an understanding of how media industries operate as cultural industries and the societal impact of these cultural formations.
ASSESSMENT: 3500 words internal assignments (60%), two-hour exam (40%)
TEACHING PATTERN: Five contact hours fortnightly
FLEXIBLE & ONLINE STUDY OPTIONS Note: Class attendance may still be required
Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
Campus - H Hobart, L Launceston, W Burnie. Study Centre - V Sydney, R Rozelle, P Beauty Point. Distance units may also have a campus identifier of I Isolated, N Interstate, O Overseas. Units delivered in Transnational Education (TNE) Programs have a campus identifier of A Hangzhou, F Fuzhou, G Shanghai, K KDU Malaysia, Q Kuwait or Y Hong Kong.