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2012 Bachelor of Visual Communication(F3T)

Responsible faculty or institute:
Arts (principal)
Campus(es) Offered:
Course Duration: Minimum 3 yrs, Maximum 8 yrs.
Course Contact (faculty or school):


This on-campus 3-year (minimum) full-time course is offered by the Faculty of Arts through the Tasmanian School of Art at Hobart. Part-time study is also available.

Admission & Prerequisites

Applicants are normally expected to have satisfied the University's admission requirements, with the addition of a practically orientated pre-tertiary Visual Arts or Design subject or TAFE certificate.

Applicants who do not meet these requirements should submit a folio consisting of no more that ten photographs, drawings, paintings or electronic images of work and a statement outlining their interest in the course including any relevant experience or qualifications. They may instead be offered admission to the Associate Degree in Arts, and if they successfully complete a probationary period can then transfer to the BVC. Where applicants have little or no evidence of a previous interest in or study of visual art or design they will be required to undertake a two week preparatory summer school unit which will count towards their first semester of study.

Course counseling will be offered to all successful applicants prior to the start of semester, to discuss choice of studio and potential careers.

Course Objectives

The Bachelor of Visual Communication equips students with the necessary technical, conceptual and research skills to produce innovative and effective visual communications for an identified audience. Students will focus on the design of communication and on developing communication strategies to solve particular communication problems. The BVC provides a pathway to enter to enter all aspects of the communication design industry including advertising, graphic design, multimedia, publishing, film, theatre, music, video and television industries.

The program develops general abilities in the following areas:

-Developing effective Communication strategies

-Technical and conceptual problem solving skills

-Presentation skills both visual and verbal

-An appreciation for the historical and societal context of design.

-An awareness of the ethical and responsible practice of design and the impact of design on society.

-Research skills

Career Outcomes

Career opportunities are available to graduates with a Bachelor of Visual Communication in the diverse communication design profession and industry including: Multimedia, graphic design, visual communication, electronic transmission, image generation, art direction, interactive media, publishing, print based media, advertising design, marketing, exhibition and environmental graphics, illustration and electronic imaging, corporate design and mass communication, design management interpretation design, theatre design and event design.

Articulation to/from Course

It will be possible for students to transfer from the BVC into the BFA degree upon completion of all units at level 100. Equally, students who have successfully undertaken the Level 1 units in Graphic Design and Electronic Media may transfer from the BFA into the BVC upon completion of all units at Level 1.

Graduates from the Bachelor of Visual Communication, who have successfully completed the prerequisite requirements for further study, will be eligible to apply the Master of Visual Communication (coursework).

Graduates who have completed a BVC with sufficient merit will also be eligible to apply for entry to the Bachelor of Visual Communications with Honours degree.

Miscellaneous Information

Bachelor of Visual Communication (Advanced Honours)

This is a special program that recognizes high achieving students. Entry to the program requires an ITI score of 90 or greater and in order to maintain a place in the direct entry program students will be required to be awarded the Dean's Roll of Excellence each year. Students not initially admitted to the program but who achieve the Dean's Roll of Excellence at the end of Year 1 or 2 will be invited to be part of the program. At the discretion of the Dean students transferring from other institutions may be eligible to enter the program.

Students participating in this program will be required to fulfill all the normal BVC requirements and will be encouraged to develop their academic potential through participation in targeted research seminars. Individual academic mentoring and advice is also provided.

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