* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see Withdrawal dates explained for more information).
This unit is focused upon developing each student's understanding of the process of bringing a new idea to market and the distinct steps or stage gates used to determine which ideas make it to market and which don't. The learning activities used throughout the unit provide each student with an opportunity to reflect upon the commercialisation process, with a particular focus on lean or guerrilla online start-up as a common contemporary commercialisation strategy. This gives students an opportunity for participation in a 'real world' potential business and reflection on their experience of gaining knowledge. The workshops provide an experience in how to add value and work in the context of a commercialisation team; student-directed learning gives students opportunities to make a deeper self-directed analysis of the work and activities as reflected in the commercialisation process using materials and social media that is valuable to their future work practice and personal brands.
ASSESSMENT: 100% Internal (40% Workshop Activities - 60% Major Assignment)
TEACHING PATTERN: 3 hrs Workshops fortnightly (from 5 - 8 pm) starting from week 1 with student-directed project work also fortnightly
FLEXIBLE & ONLINE STUDY OPTIONS Note: Class attendance may still be required
Web supported - H Online access to some part of this unit online is optional
Resource supported teaching & learning - H Additional resources are provided for your optional use; e.g. audio taped lectures
Flexible scheduling - H Some classes will be held outside normal teaching hours; e.g. weekend blocks, summer schools etc
About Flexible Study Options
Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
Campus - H Hobart, L Launceston, W Burnie. Study Centre - V Sydney, R Rozelle, P Beauty Point. Distance units may also have a campus identifier of I Isolated, N Interstate, O Overseas. Units delivered in Transnational Education (TNE) Programs have a campus identifier of A Hangzhou, F Fuzhou, G Shanghai, K KDU Malaysia, Q Kuwait or Y Hong Kong.