DESCRIPTION Media engagement is a central component of contemporary communications strategies. The unit provides contexts for historical and current media and public relations practice. Students are equipped to interact professionally with the media, to set clear communications goals and strategies, and to build an effective media relations campaign, as well as gaining an understanding of media and communications practice more broadly.
ASSESSMENT: Internal assignments 8,000 words equiv (100%)
TEACHING PATTERN: Distance education
FLEXIBLE & ONLINE STUDY OPTIONS Note: Class attendance may still be required
Fully online - H This unit is taught entirely online
Resource dependent teaching & learning - H Independent study with provided resources replaces face-to-face or other classes (e.g. lectures)
Flexible scheduling - H Some classes will be held outside normal teaching hours; e.g. weekend blocks, summer schools etc
About Flexible Study Options
INTERNATIONALISATION This unit includes specific international contexts/case studies.
This unit includes international cross-cultural issues/skills.
Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
Campus - H Hobart, L Launceston, W Burnie. Study Centre - V Sydney, R Rozelle, P Beauty Point. Distance units may also have a campus identifier of I Isolated, N Interstate, O Overseas. Units delivered in Transnational Education (TNE) Programs have a campus identifier of A Hangzhou, F Fuzhou, G Shanghai, K KDU Malaysia, Q Kuwait or Y Hong Kong.