Management units

University of Tasmania
Management Units - 1996


To turn back to Management units BMA1-



BMA201 Organisational Behaviour

Develops an understanding of the behaviour of people both as individuals and as members of groups in organisations. Enables students to identify how managers structure and design their organisations; and to learn how to integrate the theory of organisational behaviour with management practice.

Special notes
teaching staff Mr L Nelson, Ms C Fisher
campus & mode Hbt & Ltn, int & dist.ed
unit weight [12.5% (BAvnStud 8.7%)]
teaching pattern sem 1 - 3 hrs a week (13 weeks)
prerequisites BMA101
corequisites
mutual exclusions
method of assessment continuous assessment (50%), exam (50%)
required texts, etc
Steers RM and Black JS, Organizational Behaviour,  5th edn, Harper Collins, New York, 1994.

recommended reading
Course: Bachelor of Aviation Studies (S3J)
Bachelor of Human Movement Studies (E3F)
Bachelor of Commerce (C3C)
Bachelor of Economics (C3E)




Staff of the Department of Management
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© University of Tasmania, 1996.
Details shown above were correct at the time of publication. While every effort is made to keep this information up to date, the University reserves the right to discontinue or vary courses at any time without notice.



BMA221 Management of Human Resources

Examines the role and functions of human resource management. Topics include: the procurement, development, compensation, integration, and maintenance of human resources; and the development of a range of abilities and skills needed for dealing with change in the area of human resource management.

Special notes
teaching staff Mr L Nelson
campus & mode Hbt & Ltn, int
unit weight [12.5%]
teaching pattern sem 2 - 3 hrs a week (13 weeks)
prerequisites BMA101
corequisites
mutual exclusions
method of assessment continuous assessment (50%), exam (50%)
required texts, etc
Noe RA, Hollenbeck J, Gerhart B and Wright P, Human Resource Management: Gaining a Competitive Advantage,  Irwin, 1994
Stone RJ, Reading in Human Resource Management,  Wiley, Brisbane, 1994.

recommended reading
Course: Bachelor of Commerce (C3C)
Bachelor of Economics (C3E)






Staff of the Department of Management
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© University of Tasmania, 1996.
Details shown above were correct at the time of publication. While every effort is made to keep this information up to date, the University reserves the right to discontinue or vary courses at any time without notice.



BMA223 Human Resource Development

Provides the background needed for the development, revision and maintenance of training and development systems which will meet organisational objectives. Students are taught to identify and analyse human resource development needs and to formulate measurable goals; to prepare human resource plans, and to organise programs and facilities.

Special notes
teaching staff Mr D Hanson
campus & mode Hbt & Ltn, int & dist.ed
unit weight [12.5% (BAvnStud 9.1%)]
teaching pattern sem 2 - 3 hrs a week (13 weeks)
prerequisites BMA101
corequisites
mutual exclusions
method of assessment continuous assessment (50%); exam (50%)
required texts, etc
Rylatt A, Learning Unlimited,  Business & Professional Publishing, Sydney, 1994.
Smith A, Training and Development in Australia,  Butterworths, Sydney, 1993.

recommended reading
Course: Bachelor of Commerce (C3C)
Bachelor of Aviation Studies (S3J)
Bachelor of Economics (C3E)





Staff of the Department of Management
To return to Units Contents Page
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© University of Tasmania, 1996.
Details shown above were correct at the time of publication. While every effort is made to keep this information up to date, the University reserves the right to discontinue or vary courses at any time without notice.



BMA241 Employment Law

Provides students with an understanding of the law as it applies to the relationship between employer and employee. Students examine the common law contract of employment, the legislation that regulates employment relationships in Australia, and the impact of the law upon concerted pressures by employers and employees.

Special notes
teaching staff Mr J Streeter
campus & mode Hbt & Ltn, int
unit weight [12.5%]
teaching pattern sem 1 - 3 hrs a week (13 weeks)
prerequisites BMA141
corequisites
mutual exclusions
method of assessment continuous assessment (40%), exam (60%)
required texts, etc
McCallum RC, Pittard MJ and Smith GF, Australian Labour Law. Cases and Materials,  3rd edn, Butterworths Pty Ltd, Sydney, 1994.

recommended reading
Course: Bachelor of Commerce (C3C)
Bachelor of Economics (C3E)






Staff of the Department of Management
To return to Units Contents Page
To return to Handbooks Home Page

© University of Tasmania, 1996.
Details shown above were correct at the time of publication. While every effort is made to keep this information up to date, the University reserves the right to discontinue or vary courses at any time without notice.



BMA251 Principles of Marketing

Provides the theory base of marketing and develops in students: the ability to describe the key concepts and principles of marketing; an understanding of the marketplace; an ability to analyse the components of the marketing mix; and to identify the role of marketing in the organisation and in society.

Special notes
teaching staff Dr J Flint, Assoc Prof A Hocking
campus & mode Hbt & Ltn, int
unit weight [12.5% (BAvnStud 8.7%)]
teaching pattern sem 1 - 3 hrs a week (13 weeks)
prerequisites BMA101 or BEA100
corequisites
mutual exclusions
method of assessment continuous assessment (40%); exam (60%)
required texts, etc
McCarthy E, Perreault W, Quester P, Wilkinson J and Lee K, Basic Marketing: A Managerial Approach,  Irwin, Sydney, 1994.

recommended reading
Course: Bachelor of Aviation Studies (S3J)
Bachelor of Commerce (C3C)
Bachelor of Economics (C3E)





Staff of the Department of Management
To return to Units Contents Page
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© University of Tasmania, 1996.
Details shown above were correct at the time of publication. While every effort is made to keep this information up to date, the University reserves the right to discontinue or vary courses at any time without notice.



BMA252 Buyer Behaviour

Surveys the contributions of psychology and sociology to theories and models of buying behaviour, and shows how such knowledge translates into marketing decisions. Topics include: motivation, perception, learning, sociocultural influences, situational influences, purchase decision processes and public policy issues.

Special notes
teaching staff Assoc Prof A Hocking
campus & mode Hbt & Ltn, int
unit weight [12.5%]
teaching pattern sem 1 - 3 hrs a week (13 weeks)
prerequisites BMA101
corequisites
mutual exclusions
method of assessment continuous assessment (40%); final exam (60%)
required texts, etc
Hawkins D, Neal C and Quester P, Consumer Behaviour, Implications for Marketing Strategy,  Irwin, Sydney, 1994.

recommended reading
Course: Bachelor of Aviation Studies (S3J)
Bachelor of Commerce (C3C)
Bachelor of Economics (C3E)





Staff of the Department of Management
To return to Units Contents Page
To return to Handbooks Home Page

© University of Tasmania, 1996.
Details shown above were correct at the time of publication. While every effort is made to keep this information up to date, the University reserves the right to discontinue or vary courses at any time without notice.



BMA253 Marketing Research

Equips students with a broad understanding of techniques and issues in marketing research, and of how its findings are applied in solving marketing problems. Topics include: research design, secondary data sources, the measurement process, data processing and analysis, and ethical issues in research.

Special notes
teaching staff Prof P Liesch
campus & mode Hbt & Ltn, int
unit weight [12.5%]
teaching pattern sem 2 - 3 hrs a week (13 weeks)
prerequisites BMA101
corequisites
mutual exclusions
method of assessment continuous assessment (60%); final exam (40%)
required texts, etc
Hawkins DI and Tull DS, Essentials of Market Research,  Macmillan, 1994.

recommended reading
Course: Bachelor of Commerce (C3C)
Bachelor of Economics (C3E)






Staff of the Department of Management
To return to Units Contents Page
To return to Handbooks Home Page

© University of Tasmania, 1996.
Details shown above were correct at the time of publication. While every effort is made to keep this information up to date, the University reserves the right to discontinue or vary courses at any time without notice.



BMA254 Marketing to Organisations

Develops an understanding of the differences between marketing to organisations and marketing to end customers. Students analyse business marketing problems and become familiar with marketing tools and strategies required for success in business markets.

Special notes
teaching staff Dr R Walker
campus & mode Hbt & Ltn, int
unit weight [12.5%]
teaching pattern sem 2 - 3 hrs a week (13 weeks)
prerequisites BMA251
corequisites
mutual exclusions
method of assessment continuous assessment (50%) exam (50%)
required texts, etc
Gross AC, Banting PM, Meredith LN and Ford ID, Business Marketing,  Houghton-Mifflin, Boston, 1993.

recommended reading
Course: Bachelor of Commerce (C3C)
Bachelor of Economics (C3E)






Staff of the Department of Management
To return to Units Contents Page
To return to Handbooks Home Page

© University of Tasmania, 1996.
Details shown above were correct at the time of publication. While every effort is made to keep this information up to date, the University reserves the right to discontinue or vary courses at any time without notice.



BMA255 Marketing Communications

Provides an overview of contemporary principles and tools of marketing communications, and of how managements develop sound communications strategies. Topics include: creative strategy, print and broadcast advertising, media selection, direct response marketing, sales promotion, public relations, packaging and visual merchandising.

Special notes
teaching staff Dr J Flint
campus & mode Hbt & Ltn, int & dist.ed
unit weight [12.5% (BAvnStud 9.1%)]
teaching pattern sem 2 - 3 hrs a week (13 weeks)
prerequisites BMA251
corequisites
mutual exclusions
method of assessment continuous assessment (50%), exam (50%)
required texts, etc
Belch GE and Belch MA, Introduction to Advertising and Promotion. An Integrated Marketing Communications Perspective,  Irwin, Boston, 1993.

recommended reading
Course: Bachelor of Aviation Studies (S3J)
Bachelor of Commerce (C3C)
Bachelor of Economics (C3E)





Staff of the Department of Management
To return to Units Contents Page
To return to Handbooks Home Page

© University of Tasmania, 1996.
Details shown above were correct at the time of publication. While every effort is made to keep this information up to date, the University reserves the right to discontinue or vary courses at any time without notice.



BMA281 Introduction to International Business

Analyses the benefits of multinational business to corporations and nations, and seeks to develop managerial competence in international business issues. The unit introduces the diversity and complexity of the international business environment and encourages an awareness of world current affairs and the impact they have on international business.

Special notes
teaching staff Prof P Liesch
campus & mode Hbt & Ltn, int & dist.ed
unit weight [12.5% (BAvnStud 9.1%)]
teaching pattern sem 1 - 3 hrs a week (13 weeks)
prerequisites BMA101
corequisites
mutual exclusions
method of assessment continuous assessment (50%), final exam (50%)
required texts, etc
Hill CWL, International Business. Competing in the Global Marketplace,  Irwin, Sydney, 1994.

recommended reading
Course: Bachelor of Aviation Studies (S3J)
Bachelor of Commerce (C3C)
Bachelor of Economics (C3E)





Staff of the Department of Management
To return to Units Contents Page
To return to Handbooks Home Page

© University of Tasmania, 1996.
Details shown above were correct at the time of publication. While every effort is made to keep this information up to date, the University reserves the right to discontinue or vary courses at any time without notice.



BMA295 Business Management 1

Provides an overview of the place of small business in the overall economy. Students are introduced to the principles of marketing, the keeping of financial records and the use of financial statements in the control function of aquacultural business.

Special notes this unit is for students enrolled in Aquaculture  
teaching staff Mr V Dobinson
campus & mode Ltn, int
unit weight [12.5% (DipAppSc (Aqua) 10%)]
teaching pattern sem 1 - 3 hrs a week (13 weeks).
prerequisites
corequisites
mutual exclusions
method of assessment
required texts, etc
recommended reading
Course: Associate Diploma of Applied Science in Aquaculture (S1A)
Diploma of Applied Science in Aquaculture (S2A)






Staff of the Department of Management
To return to Units Contents Page
To return to Handbooks Home Page

© University of Tasmania, 1996.
Details shown above were correct at the time of publication. While every effort is made to keep this information up to date, the University reserves the right to discontinue or vary courses at any time without notice.

To continue with Management units BMA3-