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Learning Activity: 'Implicit Attitudes'

SD Practical 7

Week 8
Implicit Attitudes

1. Learning Objectives

The key learning objective for this prac is:

  • To develop understanding of implicit attitudes.

This week, you will participate in an online activity designed highlight the roles of implicit attitudes in person perception.

2. Complete the Online Activity

  • Go to https://implicit.harvard.edu/implicit/selectatest.html
  • Select the Age IAT exercise (at the bottom of the page). Follow the instructions on the screen to load up the exercise.
  • Read the instructions carefully, so you know what to do.
  • Complete the task (note: you can skip the questionnaires at the end if you want to).

3. Review of the Activity

  1. What did your results show? Did you show an implicit preference for certain types of faces? If so, were you aware of it?
  2. Why do you think this implicit attitude exists (in general, even if you don't show evidence of it)?

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