"The biggest highlight of my studies at the University of Tasmania would be getting accepted into my honours degree. It meant that I could indulge my combined interests of psychology and marketing to study consumer behaviour."
-Charlotte Webber, Alumni.
Bachelor of Arts/Bachelor of Commerce [Hons](majoring in Psychology and Marketing)
I am currently an associate director working for the global communications agency MSLGROUP, located in London. I work within the healthcare practice, providing strategic counsel to consumer health, medical technology and pharmaceutical brands on how to communicate with consumers and healthcare professionals.
Working for an international agency means that I am exposed to a variety of brands in the healthcare setting. Over the years I have worked with the likes of high-profile clients such as Proctor & Gamble (Vicks, Swisse, Always), Danone, Cochlear Implant and GSK. I have also had the opportunity to work with several start-ups, especially in medical technology which is always exciting, such as Retina Implant AG. I love communicating advances in medicine to the general public.
If you have an interest in healthcare but don't necessarily want to practice, I would strongly recommend a career in health care PR. So long as you have good writing skills, enjoy communicating with a range of people and an enquiring mind, you'll go far.
The biggest highlight of my studies at the University of Tasmania would be getting accepted into my honours degree. It meant that I could indulge my combined interests of psychology and marketing to study consumer behaviour. It was such an enjoyable experience and I learnt so much in the space of a year. My studies in psychology have contributed considerably towards my career, particularly the ability to review and translate scientific data to a lay audience which is a critical component to my role.
I would absolutely recommend studying a health subject at the University of Tasmania. The beauty of a course like this is you never know where it'll take you, it opens up so many opportunities. I didn't set out to work in healthcare PR but couldn't imagine doing anything else now. I doubt I would've got my foot in the door without having studied health at university.